How does Amazon view keyword search rankings? What are the rules?

On Amazon, if you can use keywords, the most important thing is to use the popularity of keywords to drive the popularity of the product. Keywords also have search rankings. How does Amazon view keyword search rankings?

1. How does Amazon view keyword search rankings?

1. Manually, make a keyword list, manually query and record

It is time-consuming and laborious, but the advantage is that it does not cost money and can also deepen your understanding of product keywords.

2. Use software. Many software have keyword search and tracking functions.

Enter the keyword you want to track and you can see how your listing ranks under this keyword. For example, Merchant Words, Jungle Scout, Helium10, etc. are all very commonly used keyword tools.

2. Amazon keyword ranking principles

First of all, you need to understand the ranking principles of keywords. In this principle, click-through rate (CTR) and conversion rate (CR) are important factors affecting keyword weight.

1. Effective clicks on keywords

If you want to buy a product like an iPhone case, enter the keyword "iphone case" in the Amazon search box, and all products containing this keyword will appear on the search results page. Select a product and click to view it. Clicks made in this way are CTRs for the keyword "iPhone case".

If the traffic is large, enter your list through the search method above. If the cumulative number of clicks reaches a certain number, the natural ranking of the keyword will be greatly improved.

2. Keyword conversion rate

After your product has received a large number of clicks, the system will determine that your product may be the most popular product, so it will pay special attention to your listing in the keyword ranking. However, this protection has a prerequisite, that is, most of these useful clicks must be converted, that is, through keyword search, useful clicks finally complete the order purchase.

If you want to see the search ranking of keywords on Amazon, you can check it in the above way. The higher the search ranking of a keyword, the more potential and popularity this keyword has.

Recommended reading:

How to delete negative Amazon ads? How to determine negative keywords?

What is the difference between Amazon negative keywords and negative placement? How to set them?

How to rank Amazon keywords? Method introduction