Douyin business interview track is not a good business

In the wave of short video development, every player wants to get a piece of the pie. There are many industries in the short video track. The business interviews of the two accounts, E-commerce Journal and Chengqian WeChat Moments, are very popular. So are business interviews easy to do? This article discusses this.

Many people should have come across the two accounts of E-commerce Journal and Chengqian WeChat Moments. By interviewing various entrepreneurs and sharing various entrepreneurial projects, they have attracted the attention of a large number of ordinary users and entrepreneurs, and have also achieved good monetization in commercial advertising.

​What comes at any time is that there are a large number of extremely similar business interview accounts on Douyin, such as "XXX Entrepreneurship Interview", "XXX and His Friends", "XXX Club", "XXX Teahouse", and "XXX Inn".

Many guests shared good data, but it can be said bluntly that only a few of these accounts can ultimately continue.

Therefore, I do not recommend some of my friends to enter this content track, as most people are completely unsuitable for it.

01 Business interviews are watched by people

First of all, it must be affirmed that business interviews have a large audience and significance.

First, for most ordinary users, in the past, they could only learn about an entrepreneur through official CCTV and local radio stations.

Now everyone has the opportunity to learn about how some entrepreneurs run their businesses, the pitfalls they encounter, and what business they do through the resources around bloggers.

In particular, the transformation of many entrepreneurs from grassroots to successful people has particularly inspired a certain group of people.

Secondly, it is also valuable for many small and medium-sized enterprises.

In the past, there was no opportunity to appear on TV and the cost was high, but my company needed to raise funds, do business, and gain exposure.

The promotional method of short videos is, on the contrary, more convenient and accurate.

02 How to monetize business interviews

So how do you monetize business interviews?

In the past, traditional media, whether it was television stations, newspapers or some video websites, made money from advertising fees, and their form of monetization was single.

At present, there are still many forms of monetization for commercial interviews through short video channels.

The first is to make connections: for the blogger himself, being able to make friends with so many outstanding entrepreneurs is a profitable thing in itself.

The second is to form a circle: for example, E-commerce Magazine can interview 100 or 200 e-commerce bosses, then it can set up an e-commerce private board meeting with higher fees.

For example, in Hangzhou, there are many paid circles with the themes of e-commerce, traffic, and making money. On average, they can earn two to three million yuan a year from membership fees, and some can even earn forty to fifty million yuan.

For many viewers and bosses, they are willing to pay for such a circle.

The third is training: some vertical business interviews will extend to some online and offline courses, such as how to do live streaming, how to do Taobao, how to do cross-border business, etc.

The fourth is to sell advertisements: However, in the early stage, when your account has little influence, it is difficult to have paying customers, so it is like doing something for free.

Only when your media influence is wide enough, will you be able to conduct business interviews, endorse financing for some projects, and match business.

The fifth is investment: this stage is considered to be at the top level and cannot be done by ordinary accounts, so the chances of making a deal are also very few.

Attract entrepreneurs through content, and then use the circle to access various resources and find promising projects.

I have seen some vertical paid communities where the community founders provide investment and financing for projects of some community members.

The above are the five general ways to monetize accounts for commercial interviews, but most accounts may only take the first step.

03 Business interviews are just for show

For the audience, they will feel that the person who creates this account can come into contact with so many outstanding entrepreneurs and business people.

I envy others who can go to various high-end places and chat with others.

But the fact is, it is very tiring to maintain such an account.

1. Early stage: relying on face recognition

In the early stage, it was relatively easy for the author. After all, who doesn’t have a few boss friends? But this way of using one’s connections to gain favors will not last long.

2. High creative requirements

Finding the boss is just the first step, the difficult part comes later.

Maybe the boss you interviewed is very capable, but he or she is not very good at showing it, or you fail to summarize other people's stories well, so it is easy to turn the video into a negative propaganda film.

3. High creation cost

Generally speaking, shooting an interview video like this is very time-consuming and laborious for both parties.

It may take as short as three or four hours or as long as one or two days to shoot, and then it takes time to edit.

4. High promotion cost

For most interview accounts, in the early stages, if the bloggers and interviewees are unknown, the data on views and interactions will be very poor.

At this time, it is necessary to spend money on promotion yourself. On the one hand, it is to give an explanation to the interviewees for their friendly support, and on the other hand, it is to give yourself some comfort.

But in most cases, no matter whether it is 10 or 30 clips edited separately, the number of fans may still be less than 10,000.

Therefore, I would like to advise you that business interviews are actually very boring and the realization cycle is quite long.

04 Who is suitable for business interviews?

It’s not impossible to do business interviews, but ordinary people should be more pragmatic and focus on money.

First, for teams that are already running paid communities, associations, chambers of commerce, and other entrepreneur, online earning, and industry circles, it is suitable to expand the influence of their organization by conducting business interviews, thereby attracting more members.

This can also serve as a benefit to provide free publicity for members and promote resource matching.

But all of this is to give back to and consolidate their membership and attract new members and renew their memberships.

Second, instead of doing high-sounding business interviews, it is better to do more direct visits and share 360 ​​money-making projects.

For example, photographing 1,000 street stalls and stall owners, or visiting and worshipping 1,000 factories.

Whether in terms of viewing points, increasing followers, playbacks, or later monetization, this is actually much easier than commercial interviews.

Business interviews are a completely niche business, and it is also a track that requires very high team capabilities. I hope everyone will do more other projects that are closer to money.