DHgate.com launches new store membership system

Enabling every customer to place one more order is one of the platform's key strategies for 2024. In order to effectively ensure the implementation of the strategy, the platform actively promotes a series of policy rights and functions to empower merchants to enhance the buyer experience.

The repurchase rate is an important data reference for user satisfaction and loyalty to the store. The platform enables merchants to use functional tools and assists them in better maintaining their old customers. At the same time, in terms of traffic distribution, the platform will also give more traffic to merchants with outstanding improvements in the repurchase rate index.

By comparing the data of merchants with and without operating store members, the platform found that the member operation strategy has significant advantages in promoting store development. Whether in the growth, outbreak or growth period of the store, the comprehensive data growth is more prominent.

This advantage is mainly reflected in the member's activity, average order value, transaction contribution, etc. An efficient membership operation strategy not only helps merchants maintain the activity and loyalty of existing users, but also attracts more new buyers with high potential, which is the core value pursued by the store membership system.

In the future, the new store membership system will continue to be updated and updated, introducing more practical functions, innovative gameplay, and traffic weight optimization. We hope that these updates will bring more surprises and benefits to your store operations. Please continue to pay attention and look forward to a new chapter of the membership system with us!

Kind tips:

You can set membership levels for loyal buyers in your store, and set different member-exclusive discounts for different membership levels to better attract buyers to convert and repurchase in your store.

When setting membership levels, you need to follow the following setting rules:

1) You can set at least 1 or up to 5 membership levels, starting from the lowest or higher level. You cannot skip levels, and "transaction amount and number of orders must increase level by level." If you do not want to set a membership level for the time being, please leave all the items blank.

2) Store member discounts are superimposed discounts and can be used in conjunction with promotional discounts and product exclusive prices, except for flash sales, group purchases, and limited-time and limited-quantity activities. Please properly set store member discounts to effectively increase your store repurchases.

3) The level setting will take effect the next day and cannot be modified within 90 days, except for new buyers. After the seller resets the membership level, the buyer's membership will be updated synchronously, but it will not affect historical orders. Please set it carefully.

4) It is recommended that you have your own decoration store, which will make it easier for buyers to enter the store through the store membership card package, store membership page, and product details page to learn more about the store membership benefits you provide.

Recommended reading:

Dunhuang.com adjusts category attributes

Dunhuang.com infringes on the intellectual property rights of others - detailed instructions

Announcement on Optimization of DHgate Seller Dispute Response Process