What is the appropriate review rate for Amazon stores? What is the control rate for new products?

The review rate of Amazon stores is a very important data, which reflects the satisfaction and loyalty of buyers to the store and products, and will also affect the store's ranking and reputation. So, what is the appropriate review rate for Amazon stores?

1. What is the appropriate review rate for Amazon stores?

According to Amazon's official data, the average review rate on the Amazon platform is about 1% to 3%, which means that for every 100 items sold, only 1 to 3 buyers will take the initiative to leave a review. This ratio is relatively low compared to other e-commerce platforms. The reasons may be as follows:

1. Amazon's buyer group is relatively mature and rational, and is not easily influenced by emotions or incentives. They will only leave a review if they are very satisfied or very dissatisfied.

2. Amazon's evaluation system is relatively complex and strict, requiring a lot of information to be filled in, such as star rating, title, content, pictures, etc. For some busy or lazy buyers, they may feel it is too troublesome and give up.

3. Amazon has been cracking down on fake and fake reviews. Some reviews that do not comply with the rules or are suspicious will be directly deleted or blocked, which has also caused some buyers to lose confidence and motivation to leave reviews.

2. How to control the review rate of new products on Amazon?

Different products and markets may have different situations. However, based on some experience and data, we can give a rough range:

1. For new products, the review rate should be controlled between 10% and 20%. This can increase product exposure and trust while avoiding suspicion and monitoring from Amazon.

2. For mature products, the review rate should be controlled between 5% and 10%. This can maintain the activity and reputation of the product, and stabilize the ranking and sales of the product;

3. For popular products, the review rate should be controlled between 2% and 5%. This can reduce negative reviews and return rates of the products while maintaining the product's advantages and competitiveness.

Of course, these are just reference values, not absolute values. In actual operation, sellers need to make adjustments based on their product characteristics, market environment, competitors and other factors.

Improve product quality and service quality. This is the basis and premise for increasing the rate of reviews. Only by making buyers truly satisfied and touched can we inspire them to actively leave positive reviews. Therefore, sellers must strictly control the quality of goods to avoid quality problems or discrepancies with descriptions; at the same time, they must provide high-quality services, including timely delivery, quick responses, and proactive problem solving, so that buyers feel respected and cared for.

Sellers on the Amazon platform need to reasonably increase the rate of product reviews and avoid the risk of fake reviews. Only in this way can they develop stably and long-term on the Amazon platform.

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