How many days does Amazon Black Friday and Cyber ​​Monday last? What are the rules?

Amazon is a cross-border e-commerce platform, but cross-border e-commerce platforms also launch many activities. You should also pay attention to Black Friday. Black Friday is a very famous e-commerce festival. How many days does Amazon Black Friday last?

How many days does Amazon Black Friday Cyber ​​Monday last?

1. Amazon's Black Friday and Cyber ​​Monday shopping season will start in Europe on November 18, and will be launched in Australia, the Middle East, North America and other global sites one after another. The promotion time is from November 18 to December 1.

2. The submission window for Black Friday Cyber ​​Monday coupons and Prime exclusive discounts is still open. Sellers are advised to seize the submission window and submit as soon as possible. Please note that starting from September 2022, products submitted for Prime exclusive discount prices must comply with the following two new regulations:

3. First, the product must have a valid reference price (List Price or Was Price); second, the Prime exclusive discount price reported for the Black Friday online promotion must be at least 10% lower than the reference price.

The FBA warehousing deadlines at various sites are approaching one after another. Sellers need to pay close attention to the logistics information of the carriers to avoid missing the warehousing deadline, which may result in the number of ASINs participating in the promotion not meeting the minimum requirements of the promotion and causing it to be cancelled.

It is understood that Prime exclusive discounts are a discount promotion for Prime members and are widely used for FBA products that meet Prime delivery conditions. During the Black Friday online promotion, Prime exclusive discounts will have an additional event label.

4. Requirements for reporting Prime exclusive discounts: meet nationwide Prime delivery conditions; at least 20% off the current price; equal to or lower than the lowest price in the past 30 days; professional seller rating of at least 4 or no rating yet, product rating of at least 3.5 or no reviews yet.

In addition, when it comes to coupon submission, sellers need to note that coupons will take at least 6 hours to take effect, and Prime exclusive discounts will also take several hours to take effect after submission, so sellers need to submit as early as possible to avoid missing out on big sales.

At the same time, the coupon settings need to cover the Black Friday and Cyber ​​Monday event time period. Sellers with the conditions can start running coupons earlier than the event time to preheat the products.

Coupons are discounts on a single product or a group of products provided by Amazon to consumers. They are displayed on coupon pages, shopping results, product detail pages, etc. for consumers to use during Amazon's Black Friday online promotion and the warm-up period.

5. Submission requirements include: at least 95% off the current price (some sites, such as Singapore, have different discount requirements, please refer to the notification of the seller platform); product reviews must meet the requirements of at least 2.5 stars for products with 1-4 reviews, and at least 3 stars for products with more than 5 reviews; seller feedback rating is at least 3.5.

Amazon's Black Friday lasts for a very long time. It starts in Europe first, and then starts in Australia, the Middle East and other global sites. So you can pay attention to the start time of the Black Friday activities on your site!

Recommended reading:

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