How to attract 1,000+ customers a day on Xiaohongshu?

The article provides a comprehensive and systematic analysis and summary of Xiaohongshu's traffic diversion and monetization. It explains Xiaohongshu's traffic mechanism, proposes a guide to avoid risks, and gives 11 methods and 7 steps for diversion. This provides a relatively accurate and feasible reference for practitioners. It allows readers to master the methods and techniques of Xiaohongshu's operation in a short period of time, and has high reference value and practicality.

The logic of traffic generation and monetization on Xiaohongshu is: topic selection - cover title - content comment - hook - private domain - transaction - fission; if you want to do correct and safe traffic generation on Xiaohongshu, you must be cautious and don't be confused by the guise of traffic generation, but understand its underlying logic.

As the head of a company, he may not have a profound experience, but the operations of Xiaohongshu should be very resonant. He would be excited because of the 99+ in the three background sections, too many private messages from users, and too frequent addition of friends. He would also feel sad because of frequent off-site traffic and the official monitoring detected three times and directly blocked the account.

Xiaohongshu's traffic-generating methods are not static. When one method is detected by the platform, our means of traffic generation must also be relatively flexible. Today, [Zhuang Jun] summarized some feasible traffic-generating solutions discussed in a small meeting with friends around him. If there are any you have not tried, you can refer to them.

1. Xiaohongshu’s three major traffic recommendation logics

Before setting up a presence on Xiaohongshu, the first thing a brand should do is to understand Xiaohongshu’s traffic recommendation mechanism.

Xiaohongshu’s traffic recommendation mechanisms mainly include three types, namely personalized recommendation mechanism, social fission recommendation mechanism and keyword recommendation mechanism.

It should be noted that these three traffic recommendation mechanisms do not operate independently. In the process of users using Xiaohongshu for a long time, these three traffic recommendation mechanisms will gradually merge to recommend the content that best suits users.

1. Personalized recommendation mechanism

The first traffic recommendation mechanism of Xiaohongshu is the personalized recommendation mechanism. "Personalized recommendation" means that Xiaohongshu derives the content that users may like based on their behavior on Xiaohongshu, and provides personalized content display for each user. This is also the so-called "one thousand faces for one thousand people" algorithm. The ultimate goal of Xiaohongshu's implementation of the "one thousand faces for one thousand people" algorithm is to provide each user with the content they need.

The personalized recommendation mechanism is Xiaohongshu’s main traffic recommendation mechanism, which recommends content to users from five aspects, namely interest recommendation, channel recommendation, user behavior recommendation, attention recommendation and regional recommendation.

2. Social fission recommendation mechanism

The social fission recommendation mechanism refers to the use of common social methods such as likes, favorites, comments, and forwarding to make notes achieve the effect of "one person tells ten, ten people tell a hundred".

The social fission recommendation mechanism mainly has two priority recommendation methods, namely, recommendation based on following bloggers, liking content, and data effects.

3. Keyword recommendation mechanism

The third traffic recommendation mechanism of Xiaohongshu is the keyword recommendation mechanism. The keyword recommendation mechanism is the recommendation mechanism used by Xiaohongshu on the search page. When users search for keywords on the search page of Xiaohongshu, many related notes will appear. Usually, users will click on the top-ranked notes in the search results to view them. The search ranking cannot be intervened by artificial means such as increasing the interaction volume of notes, but is affected by the keywords in the notes. This is the keyword recommendation mechanism.

Every day, a large number of users search for topics of interest on Xiaohongshu. The conversion rate of these users with clear goals and needs cannot be underestimated. At the same time, the notes on Xiaohongshu can be constantly searched and recommended, and the exposure of the notes continues to increase over time.

If a brand can make its related notes rank higher in search results, it means that the brand's exposure and sales conversion rate will be infinitely improved.

So, how can brands improve their note search rankings? If a brand wants to rank notes related to itself higher, it needs to know which keywords must be set. Only by setting these keywords in place can the ranking of the notes move forward and be seen by more users.

After mastering Xiaohongshu’s three major traffic recommendation mechanisms, brands can use them to create notes that are more easily recommended and expand their influence.

2. Xiaohongshu Traffic Avoidance Guide

1. Comply with platform rules

Follow Xiaohongshu's community regulations and content review policy to ensure that the content you publish does not violate relevant regulations, such as involving sensitive topics such as politics, pornography, violence, etc.

2. One card, one number, one device

That is, one mobile phone, one mobile phone number and one account correspond to one user, avoiding the use of the same device to log in to multiple accounts.

In order to save time and cost, many friends use one mobile phone number to switch between 2-3 accounts. If one account is affected by violations, the other two accounts will inevitably be affected as well.

One person can register 5 mobile phone numbers, and 1 mobile phone number can be used for 2 secondary cards, so one person can have 15 accounts in total. When registering an account, you must first determine the purpose and direction of the account.

3. Don’t over-promote

Although the purpose of traffic generation is to increase brand awareness and attract potential customers, excessive promotion may cause users to feel disgusted. It is necessary to promote moderately in the content, keep it natural and authentic, and avoid excessive commercialization.

4. Avoid fake volume

Do not use unfair means such as faking likes or comments to increase the exposure of your content. These actions may result in your account being banned and seriously affect your brand/personal image.

5. Try not to use WIFI, it is best to use data

Use mobile data to access the Internet and avoid using public WIFI to reduce the risk of account abnormalities and improve the security of content publishing.

6. Control the frequency of advertising

When publishing content, you should moderate the frequency of advertising and avoid including advertisements in every comment, as this will easily cause users to become fatigued. You can set a certain percentage of content to be non-advertising in nature, or use a third party’s perspective to express the true feelings of the matter.

7. Control the amount of private messages

Avoid sending private messages to a large number of users in a short period of time, especially similar or repeated messages. Doing so can easily trigger the platform's anti-spam mechanism and lead to account restrictions.

8. Continuously update the drainage methods

Pay attention to the latest developments and trends on the Xiaohongshu platform, and adjust traffic strategies based on user needs and platform policies. For example, you can try emerging forms such as live streaming and short videos to attract different types of users.

Do not use one diversion method more than 10 times. After the background monitoring, the first time will be a warning. If it continues for the second time, you will be banned for 7 days. If it is lifted and then diverted again, the total period will be 14 days. The third time will be directly blocked.

9. Don’t use banned words in your notes

When writing content, avoid using banned words and ensure that the content complies with the platform regulations. You can learn about Xiaohongshu's banned word list in advance to avoid violations during the creation process.

10. Keep users engaged

Maintaining a good interactive relationship with users, responding to comments and private messages in a timely manner, answering users' questions, and increasing account activity and fan stickiness will help attract long-term traffic.

3. 11 ways to correctly attract traffic from Xiaohongshu

1. Group chat name

The group chat name can be used here, but the number of characters in the group chat name is limited, so you need to pay attention to the number of characters. It is best to have a prefix and suffix so that it is not easy to be detected. The numbers can also be displayed in a variety of ways, which is less dangerous.

Currently, the Xiaohongshu group chat can be directly hung in the lower left corner of the note. Users can click to apply to enter the group chat, which can be said to be very convenient.

2. Modify the picture after publishing a normal note (with contact information)

Modify the picture (with contact information) after publishing a normal note on the small account: First, publish a note with rich content and high quality, and then replace a picture in the note with a picture with contact information so that potential customers can find you.

If you have many accounts, it is recommended that you use a separate small account to post notes with contact information/earth number on the cover, and only follow one large account.

3. Comments section

Post your group chat link in the comment section of popular notes, tag a small account, or send a private message. So far, comment section traffic diversion is the most common and most dangerous way to divert traffic, and comments are often swallowed.

In addition, you can also use other people’s content with implicit traffic to push the comment up by liking it. Then you need to find a large number of Xiaohongshu accounts in different regions to like this comment.

4. The main account receives the information of the intended user and uses the secondary account to contact the user

Use the main account to receive information about potential customers, and use the small account to contact them: Use the main account to collect information about potential customers, and then use the small account to contact them, so as to reduce their defensive psychology and improve conversion rate.

The number of times a small account can send private messages to users is definitely greater than the number of times a large account can send private messages to users.

5. Introduction

The most official default in the introduction is to leave an email address, which is convenient for commercial cooperation between influencers and brands. The second is the approximate address of the offline store. If you want to attract traffic from WeChat, I suggest you not to do this. If words such as WeChat and V appear in the introduction, there is no doubt that you will have to change the introduction.

6. Moment

Moments are those small circles on your store. The most common ones are private messages, check-ins, information collection or WeChat. Users can see them at a glance when they enter your homepage.

The other method is even more obvious. Add some guiding text in the moment title, and the video content is the mobile phone number. This method is rarely used now, but you can test it with a small account first.

7. Collection

Collect and organize the content with drainage information to form a drainage content library. If it is too obvious, it is recommended to use a small account. The text above is too large. If it is a large account, you can make the contact information smaller and the color brighter. It should be small but visible.

8. Album Title

The album name can also be fully utilized, mainly by making differences in the album title.

9. Stick to top

I don’t need to explain this further. You can also post a pinned note directly on your main account with contact information or your current store on the note, but keep it simple. Don’t add WeChat icons, symbols, homophonic characters, etc. This will easily violate the rules.

A common practice is to post a note about one’s own experience and pin it to the top of the page, with one’s contact information in a corner of the cover;

10. Private Message

This method may be used by many students at present, but it is also accompanied by higher risks and is prone to being reported by users or industry insiders, resulting in traffic restrictions.

1. Try to let the other party actively provide you with contact information, and then you can add the user

2. Send the small note to the user

3. Avoid replying to multiple users' private messages in a short period of time. When replying to several users, wait for about half an hour before replying to other users. When privately messaging users, do not use the same words multiple times in a row, as the backend can easily detect

4. Write your WeChat ID on a piece of paper and take a photo to send. Similarly, it is best not to use more than 3 words in one photo. Photos from different angles and font colors should also be adjusted.

11. Change the notes in Apple Memos to contact information

Note format: Send a note in the form of a memo, change the note of Apple Memo to contact information, and you can also use the magnifying glass to enlarge the contact information to make it more obvious.

All traffic-generating methods will become "outdated", and our traffic-generating methods must also be constantly changed. As long as you change fast enough, the platform will not be able to react.

Summarize

The 7 steps of Xiaohongshu traffic monetization : topic selection - cover title - content comment - hook - private domain - transaction - fission; of course, Xiaohongshu traffic can also reach users through account matrix. Operating private domain requires long-term investment, and attracting traffic is just the starting point.

Viewing users only as "traffic" will result in the traffic pool being unable to be maintained in the long term. We should focus on "creating value". Only by providing unique value will customers be willing to actively choose us.

Author: Zhuang Jun, public account: Zhuang Jun