Can Amazon advertise adult products? How to operate?

Can Amazon advertise adult products? How to operate?

Many people will open stores on Amazon. In addition to choosing a site, they also need to choose the products they want to sell. Amazon has a wide variety of products. Can adult products on Amazon be advertised?

1. Can Amazon advertise adult products?

According to Amazon's rules, adult products cannot be advertised, and products can only be found by searching through category nodes layer by layer, so the traffic is very small. Generally, the traffic of listings is increased by placing off-site advertisements or cooperating with external influencers.

2. How to operate?

1. Application requirements for adult product store category: sellers need to have opened their accounts for 90 days and have at least 50 orders before they can apply for adult category review. When applying, they need five product pictures (which must meet Amazon's requirements) and purchase invoices (preferably VAT invoices, and the invoice header date must be within 90 days.)

2. On-site optimization: When creating a new listing, try to avoid words such as Sexy, Temptation, Vibrators, etc. in the title, selling points, five-point description, and keywords.

When creating a new listing, avoid choosing revealing or sexually suggestive pictures as the main picture, and try to display the actual product, or use fake models instead of real people.

When creating a new listing, try not to put the product category under the adult category. For example, sexy underwear can be placed under clothing.

3. Off-site promotion: Increase product traffic and brand exposure through channels such as Reddit, Facebook, Twitter, Instagram, Google, etc. Find industry influencers to post recommendations or launch promotions.

Amazon adult products can be advertised, but you need to choose the promotion tools. Some tools are not available to everyone. Products like this are relatively special, and generally no merchants will advertise for them.

Recommended reading:

How to delete negative Amazon ads? How to determine negative keywords?

What is the difference between Amazon negative keywords and negative placement? How to set them?

How to rank Amazon keywords? Method introduction

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