What is the Amazon Account Status Protection Program? Details

Amazon sellers can use the newly upgraded "Account Health Rating (AHR)" function, the newly launched "Account Health Assurance (AHA)" program and the "Call Me Now" function to promptly detect account problems and avoid the risk of account suspension.

Specifically, the Account Health Assurance (AHA) program is a new benefit for professional sellers who consistently maintain a high Account Health Rating (AHR).

After sellers join AHA, if they encounter problems that may lead to account deactivation, Amazon will proactively contact the seller and provide solutions. After getting in touch, the seller must resolve the problem within 72 hours, and Amazon will not deactivate the account.

The program is currently available to professional sellers in the United States and Canada, and will be available in other countries in the future. There is no cost to join the Account Health Assurance (AHA) program.

It should be noted that maintaining an Account Health Rating (AHR) of 250 or above for at least 6 months is a necessary condition for joining the Account Health Assurance (AHA) program.

Amazon has upgraded its Account Health Rating (AHR) feature to show the risk of a seller’s account being deactivated for not complying with certain Amazon selling policies. This indicator will be displayed on the Account Health page of Amazon Seller Central.

The newly upgraded Account Health Rating (AHR) tool uses scores and colors to further improve sellers’ visibility into the health status of their accounts and risk insights.

Specifically, the account health rating function has added an account health score ranging from 0 to 1,000, and uses three colors: green, yellow, and red to distinguish different account health conditions, so that you can understand your overall account status in real time, thereby avoiding the risk of account deactivation due to various violations in advance.

The new account health rating feature now labels the severity of each violation, which is divided into four levels: severe, high, medium and low. This helps you prioritize the handling of violations and give priority to resolving violations that have the greatest negative impact on your account health.

Amazon recommends that sellers check the policy compliance on the "Account Status" page every day and resolve the deduction issues according to the instructions in the performance notifications received. You can click the "Appeal" button and follow the prompts to appeal/dispute or contact the complainant to withdraw the complaint.

If a professional seller does not meet the eligibility requirements for the Account Health Assurance (AHA) program, the seller can still contact the Account Health Support team at any time through the "Contact me now" button on the Account Health page to get help with account health issues.

The account status support specialist will provide targeted appeal suggestions to help resolve the violation based on the seller's account violation.