What are the criteria for submitting an Amazon Prime Member Day in 2022? FAQ

Sellers, get excited! It’s time to start preparing for Amazon Prime Day. The latest information on promotion submissions will soon be available on the seller platform. You can also check recent emails from Amazon or consult your account manager to get important information and submission guidelines for Amazon Prime Day as soon as possible.

1. Amazon Prime Member Day Submission Standards

1. Contact your account manager to inquire about the 2022 Amazon Prime Member Day Promotion Submission Guide PDF and the account manager's live broadcast link;

2. Check the Amazon registered mailbox for recent emails with the suffix @amazon.com or @sell.amazon.com;

3. Seller platform promotion submission page.

Path: Seller Central > Advertising > Flash Sales > Create New Promotion

2. Frequently Asked Questions about Amazon Prime Day

Q1. When will Amazon Prime Day be held this year?

Amazon has not yet officially announced the date of Amazon Prime Day 2022. Please follow Amazon's official channels (WeChat official account, email, etc.) to get the latest notifications. Amazon will provide the latest information as soon as possible.

Q2. Can new sellers who just launched this year participate in the Amazon Prime Day promotion?

Of course. Amazon Prime Day promotions are divided into different types, and the qualification requirements for products are also different. It is recommended that sellers optimize the product selection structure in advance and make targeted plans for different levels of product selection.

For new products that plan to participate in this year's Amazon Prime Day, it is recommended to create and review ASINs at least three months in advance and put them on the shelves as soon as possible. Even if you do not obtain the deal recommendation qualification, it is recommended to submit coupons and Prime exclusive discounts as soon as possible to optimize your ranking and strive to gain a certain amount of exposure during the peak season traffic.

Q3. Where can I obtain the Amazon Prime Day reporting information for emerging sites?

Currently, the Amazon Prime Day promotion information for Amazon's emerging sites will be available soon. If you want to know more details, it is recommended that sellers on emerging sites contact their account managers or check official emails.

Q4. Can non-FBA shipped products participate in Amazon's Prime Day promotion?

Deal promotions (including store treasures and flash sales) and Prime exclusive discount coupons on mature sites only support FBA shipments, while coupons support FBA and SFP shipments.

As the situation of each emerging site is different, please pay attention to recent emails or consult the account manager of the corresponding site for details.

Q5. How to interpret the FBA warehouse entry deadline?

Can the inventory that enters the warehouse after the deadline be put into the warehouse? The FBA warehouse does not distinguish whether the goods are Amazon Prime Day event inventory or general inventory. The warehouse entry deadline is set considering that compared with daily, a large number of sellers will prepare more inventory for Amazon Prime Day. Concentrated shipment may cause the warehouse to receive/put on the shelves at a significantly slower speed, resulting in missing the Amazon Prime Day event.

Sellers are advised to complete the delivery of goods before the warehousing deadline recommended by Amazon. Amazon Prime Day products that are shipped after this date can still be shipped, but there is no guarantee that they will be able to participate in the event in time.

Q6. How can I manage and optimize my inventory space before the peak season arrives?

Give priority to using Amazon's regular promotional tools, including coupons, Prime exclusive discounts, flash sales, Amazon Outlets promotions, etc., to increase product sales rate.

For inventory that is not performing well in regular promotions or needs to be disposed of/destroyed, Amazon Logistics Bulk Clearance Program (FBA Liquidations) is the preferred option to recover part of the cost of the goods.

For Amazon Logistics (FBA) sellers, in order to prevent storage restrictions and the inability to enter the warehouse, sellers must hurry up to improve the IPI score to avoid the impact of storage space restrictions on your peak season entry, or excessive storage and high storage excess fees.

You can also refer to the suggestions in the Inventory Performance Dashboard (Path: Seller Central > Inventory Planning > Performance), such as increasing sell-through rate, reducing excess inventory, or repairing Amazon inventory with no sales information to improve your inventory performance index score.