WeChat store upgrades to service provider management platform!

Starting from December 9, 2024, WeChat Store Service Providers will be fully migrated to the WeChat Service Provider Platform to enjoy a more simplified entry process and more optimized operational capabilities. This upgrade not only simplifies the business operations of service providers, but also provides merchants and influencers with a better service experience. This article will reveal to you the major upgrades of the WeChat Store Service Provider Management Platform.

Recently, WeChat released an announcement on the upgrade of the WeChat Store Service Provider Management Platform, announcing that starting from December 9, WeChat Store service providers will be fully upgraded to the WeChat Service Provider Platform and enjoy the newly upgraded WeChat Service Provider Platform capabilities.

According to the announcement, this upgrade has simplified the entry process for service providers and optimized the entry threshold standards. Service providers only need to have a real-name authenticated WeChat account and relevant business qualifications to apply. In addition, it has also added a number of new capabilities such as binding stores, upgrading data viewing, operating accounts and information management.

The improvement of these capabilities will help service providers conduct business more conveniently and improve operational efficiency, while also providing merchants and influencers with a better service experience.

In Jianshi's view, this upgrade can optimize the management of service providers within the ecosystem and integrate the WeChat store service provider business into the WeChat service provider ecosystem. At the same time, it can unify the service platform, simplify the business operations of service providers in the WeChat ecosystem, and achieve coordination and integration of multiple businesses.

As shown in the official announcement, the WeChat service provider platform will further enrich the WeChat service ecosystem, and connect all service provider businesses within the WeChat ecosystem. It will support the seamless migration of existing WeChat store service providers to the WeChat service provider platform, and support service providers within the WeChat open ecosystem such as mini-program services, official account services, mini-games, interfaces and plug-ins, and other services to apply for WeChat store service providers with low thresholds, enjoy the new capabilities of the WeChat service provider platform, and better meet the needs of merchants and experts.

Is this upgrade necessary?

The official answer is: it is a necessary operation. Without the upgrade, the service provider business will not be able to operate normally. WeChat store service providers can enjoy a more open operation experience on the WeChat service provider platform, helping to improve the operating efficiency of service providers in the WeChat ecosystem.

After the upgrade, the original cooperative anchor relationship under the video account service provider (i.e. investment cooperation, training guidance, brand operation, and account incubation cooperation) still supports viewing and operation, and will not affect the subsequent operations of the service provider.

In addition, the historical operating data and traffic incentive policies of the original WeChat store service providers will not be affected. All service provider operating data will be migrated to the WeChat service provider platform, supporting corresponding viewing and downloading, and the service provider's monthly traffic incentive policy will continue to be implemented.

When and how can service providers upgrade?

According to the announcement, the WeChat service provider platform is expected to accept upgrade and new applications on December 9, 2024. After the official upgrade begins, the existing WeChat store service providers can use the administrator's WeChat account to log in to the WeChat store service provider management platform and follow the pop-up prompts on the page to upgrade and migrate to the WeChat service provider platform.

Newly applied WeChat Store service providers will be accepted in accordance with the "WeChat Store Service Provider Entry Terms", "WeChat Store Service Provider Access Rules" and "WeChat Store Service Provider Management Rules". Service providers can scan the QR code on the WeChat service provider platform to enter.

The WeChat ID that is scanned when the WeChat Store service provider applies for a new account, and the WeChat ID of the administrator of the original video account service provider account that has already settled in, will become the super administrator of the upgraded WeChat Store service provider account by default, with the highest operation and management authority. If you need to invite multiple people to jointly operate the WeChat Store service provider account, the super administrator can add positions on the platform and set corresponding position permissions.

It can be said that through this operation, Tencent is building a more powerful and sustainable service provider ecosystem, laying the foundation for future development.

However, some ecosystem-related service providers and Jianshi said that they are also paying attention to this matter, but the current platform rules and incentives are not clear enough, so they are also waiting and watching.