After the limelight, the "miserable son" in the live broadcast room made a comeback

How does the "sad drama" routine poison the elderly? Why does it frequently make a comeback? The article starts with the "315" crackdown on the "sad drama" routine, showing the various deceptive plot routines that the elderly cannot defend against, and shows the Internet phenomenon that most criminals take advantage of the elderly's lack of ability to distinguish online content to reap the opportunity. It is recommended for people who want to stop this phenomenon, hoping to be helpful to everyone.

After being exposed at the 315 Gala, just over a day or so later, some "sad drama" bloggers made a comeback.

On March 28, a blogger named Wang, who had been inactive for 13 days, updated her video again. The words "Shi Feng, come on" on the cover showed her "determination to punish evildoers." And in the live broadcast of that day, she once again played the role of a messenger of justice.

In the following days, she resumed the update frequency before the 315 Gala, and every day at three o'clock in the afternoon, she could be seen performing a series of "punishing evil and promoting good" shows in her live broadcast room.

During a live broadcast, she pulled a man, who was cursing, and she said, "If I was afraid you wouldn't come," while grabbing his hand and pulling him somewhere. According to the description of the barrage, she was pulling the man to apologize to a "victim."

The comment section is still filled with voices of "positive energy" and "good kids, protect yourself". The upper right corner of the live broadcast room shows that the number of online viewers is 17,000.

Obviously, this kind of "sad drama" blogger still stands at the top of traffic after his return.

Before that, that is, after the 315 Gala exposed the incident of "a blogger writing sad stories and harvesting elderly people", this blogger may have deleted all the videos in his account and suspended his daily live broadcast in order to avoid risks and stay out of the spotlight.

Although it was able to gain such high traffic, the live broadcast was still suspended. This is not unrelated to the 315 Gala’s crusade against "sad drama bloggers".

At this year's 315 Gala, CCTV exposed the scams of some "sad drama" bloggers who were cheating the elderly. The "sad drama" bloggers who were named used exaggerated acting skills and outrageous plots to promote products, not only deceiving the elderly's sympathy and sense of justice, but also harvesting their wallets.

Those plots involving conflicts between mother-in-law and daughter-in-law, evil forces, and emotional ethics are actually scripts written by special people. The lines and actors are also prepared in advance. The only purpose is to get elderly users to buy their calligraphy and paintings, cultural relics, and miracle drugs... and a large part of these products are foods with exaggerated efficacy, products without labels, and even consumers are unable to return them.

Although sensational, such bloggers have actually become a phenomenon on the Internet.

On the night of the live broadcast of the "Kuaishou 38 E-Commerce Festival", Simba counted on his fingers in his apprentice Dandan's live broadcast room, angrily accusing some anchors of arranging scripts, finding actors to act, and deceiving the elderly. He also said, "I won't sell today. I just want an explanation for them."

Then he revealed the IDs of several "sad drama" bloggers, pointed at the camera and said: "These anchors, do you dare to confront me? I will send you to the Internet Information Office." At the same time, several dirty words came out of his mouth.

This is very Simba.

But because of these dirty words, Simba was banned from Kuaishou again. However, this time, after three bans in three years, Simba finally became a "real man".

Many netizens cheered for Simba in the live broadcast room, saying "Such bloggers should be permanently eradicated", "Pug is mighty", "Many elderly people have been deceived by this", which is enough to show that such bloggers make many users feel distressed.

With Simba, a top anchor, openly challenging the trend, and CCTV directly naming them, the phenomenon of the proliferation of "sad drama" bloggers has finally come to light. AI Blue Media found that on March 16, the day after the 315 Gala, many "sad drama" bloggers who were supposed to live broadcast every day chose to stop broadcasting, and some even cleared most of the videos on their accounts.

But now, more than ten days after the 315 Gala, some "sad drama" bloggers have made a comeback and are still relying on live broadcasts with bloody plots to gain traffic.

1. Parents of bloggers who are addicted to "sad dramas" refuse to listen to their advice

Yu Feng didn't expect that since his mother started learning how to shop online, "quarrels" have become a daily routine in this family.

That day, she had just returned home when she saw her mother hiding something in the drawer. She walked over to take a look and found that her mother had once again "ignored advice" and bought a jade bracelet online.

She asked her mother for the certificate for the bracelet. The handwriting on the certificate was unclear, and the bracelet did not feel as cool as it should. The pattern and weight were also different from those of ordinary jade bracelets.

It was obvious that the mother had bought fake goods online again.

When Yu Feng asked, her mother told her that she bought the jade bracelet from a live streamer. According to her mother, the live streamer was an archaeology enthusiast who dug up a lot of jade bracelets in a small town in Henan Province. He decided to sell them cheaply to fans who were watching the live stream. The jade bracelets that cost thousands of yuan in the counter only cost a few hundred yuan. The low price was just to express his gratitude to the "parents" in front of the screen.

After hearing what his mother said, Yu Feng looked through the specific information of the order. The shop showed that more than 1,500 pieces of this bracelet have been sold so far.

"How could someone believe this? Where could a piece of land contain more than 1,500 jade bracelets? I want to dig there too," Yu Feng said angrily.

Before that, my mother also bought a lot of daily necessities such as toilet paper rolls and slippers from these bloggers. There was no such thing as fake goods, but the quality was questionable. Many of the papers "turned into crumbs when touched."

She told AI Blue Media that she even blocked her mother's bank card to prevent her from shopping online, but her mother would ride her bike to the bank to remit money, and she couldn't stop her. "My mother is a high school English teacher. I didn't expect that such an educated person would still lose to a scammer," she said.

A similar situation also happened in Li Chao's family.

Li Chao's father loves collecting calligraphy and paintings. After returning home for the Chinese New Year this year, Li Chao was surprised to find that there were more than 20 calligraphy and paintings by unknown painters on the walls of his house, many of which were even marked as being from famous artists such as Tang Yin and Xu Beihong.

After several inquiries, Li Chao learned that these calligraphy and paintings were bought from those "sad drama" bloggers on the Internet.

"These imitations cost two to three hundred yuan a pair, but the paper quality is average and the ink printing feels heavy. And although it is in the style of a scroll, the lintel is very light, which is really not worth the several hundred yuan price."

Despite this, Li Chao's father still insisted that this was the "original work". He not only bought more than 20 similar calligraphy and paintings, but also spent a lot of money to buy a frame for mounting it.

For this reason, Li Chao quarreled with his father more than once, advising him not to believe the plots of the "bitter drama" bloggers anymore and not to place orders in their live broadcast rooms anymore. But his father insisted that those were their "sons" and would not lie to him, and after that he no longer communicated with Li Chao about anything related to the "bitter drama" bloggers.

Saving stubborn parents from the "sad drama" bloggers has become an issue for many children.

If you search for "emotional bloggers promoting products" on Xiaohongshu, you will find many complaints and even requests for help from netizens.

"My mother bought 'Helena Black Bandage Cream' for two or three hundred yuan, but after receiving it, she found that the jar of the cream had 'Black Bandage' written on it. They are so unabashed about fakes."

"My dad bought some New Balance shoes, but when they arrived, he found that there was not even the letter 'N' on them."

The fakes are different, but what is similar is that their parents are addicted to these "sad drama" bloggers. They watch these bloggers on their mobile phones every day to play the role of messengers of justice in plots such as husbands cheating, cracking down on gangs and evil, and mother-in-law and daughter-in-law fighting. Then they follow these messengers of justice to seize miracle drugs, calligraphy and paintings, mink furs and other products from the hands of "evil guys". The low prices instantly attracted them and they placed orders.

Some netizens even set up a WeChat group chat called "Victims Association" for this purpose, but in the end, due to the lack of substantive countermeasures and many netizens arguing too fiercely with their parents about this, the group chat eventually fell silent.

So how do we protect the wallets of the elderly?

2. “Virtual plot” confuses the elderly

At this year's CCTV 315 Gala, the tricks of some "sad drama" bloggers were also exposed to everyone.

An actor who claimed to have participated in a blogger's live broadcast of "sad dramas" said that no matter how bizarre and bloody the plots are, there are people writing the scripts behind them, and the actors only need to act according to the lines and procedures. Some plots will even span several days, just to bring sales in the last scene.

Another supplier who has been working with this kind of "bitter drama" blogger for two years said that for a 10-box drug for 99 yuan, the anchor's share can reach 80 yuan, nearly 80%, and although the product is marked as "pressed candy" on the package, in the anchor's mouth, these are all secret miracle drugs. Once the word "miracle drug" is mentioned, it can instantly affect the cognition of the elderly.

Let’s take a look at the complete appearance of the live broadcast room.

"All parents, grandparents, did you see that black car driving by? That was Mr. X's car. You can see that he has entered the yard to cause trouble with Mr. and Mrs. XX. I have decided to go and have a fight with them. I will be live streaming in the live studio at 3pm on time. Please pay attention, family members."

In the video, a female blogger was speaking in a low voice in front of the camera. The video showed that she was standing behind a bush, obviously secretly filming everything in the yard in the distance.

This is the usual practice of "sorrow drama" bloggers: attracting users' attention through immersive tracking of a dispute.

Take the blogger named Wang mentioned at the beginning of the article as an example. Her account profile reads " Just do good things, don't worry about the future, and all grandparents, parents, go home ."

In her account, there are videos shot before and after different disputes. Some are the climax of the "incident", some are hidden shots, and some even have blood on her face to show the reality and danger of the incident she is tracking. These short videos, no matter how they are shot, will eventually be broadcast by her - come to my live broadcast room at 3 pm tomorrow to continue tracking the incident.

In her live broadcast room, she would fight wits and courage with the bad guys in various bizarre ways, such as "playing dumb to let the enemy relax their vigilance", "eating mud in public to get the paper balls hidden in the mud", "sitting on the ground and crying to let the enemy scold and reveal the secret"... Even though the plot is outrageous and the acting is poor, it can still confuse many elderly people in front of the screen.

As the number of live broadcasts continues to increase and the plot continues to move forward, these bloggers will slowly reverse the situation, from being the weaker party to being the party in control of the overall situation, and the villains will also receive the punishment they deserve.

There are many similar "sad drama" bloggers.

Among them, bloggers who broadcast live in a plot-based manner occupy the mainstream. Other contents such as radio emotional stories, telephone connections with netizens, etc. are also the choices of some smaller-scale "sad drama" bloggers. But what remains unchanged is that the stories flowing out of their live broadcast rooms are all tragic and bizarre.

After many bloggers have made their accounts big, they will also open many small accounts. For example, the blogger surnamed Wang, while managing the big account, will also broadcast live on the small account, so that the big and small accounts can attract traffic to each other.

It is worth noting that although the words "fictional plot" are marked above the live broadcast rooms of these bloggers, it is not difficult to find from the comments that many people believe it.

In the comment section of these videos and live broadcasts, many users commented, "Children, be sure to pay attention to safety," "Full of positive energy," and "The children are so smart." This also indirectly shows that these users have full faith in these bloggers and the plots they interpret.

This also gives criminals an opportunity to reap the benefits and lays the groundwork.

3. Conclusion

The day after the 315 Gala, AI Blue Media discovered that many "sad drama" bloggers either cleared the videos in their accounts or suspended their daily live broadcasts. Some even changed their avatars and profiles in an attempt to break away from their previous content.

However, the Internet still has memory.

On March 16, in the comment sections of some bloggers’ latest videos, some people who have seen through the routines said, “They finally don’t dare to broadcast it anymore” and “Someone is finally taking care of this routine.”

Similarly, after the 315 Gala was exposed, the "sad drama" bloggers on major short video platforms chose to "temporarily retire". @高冷, @小张说事 and other named bloggers can no longer be found on the platform.

Of course, there are also some stubborn "sorrowful drama" bloggers who have never stopped performing farces for their "parents". Now, many of them think that the limelight has passed and it is time to return to their positions and continue to attract traffic or even carry out scams.

Ultimately, if we want to prevent "sad drama" bloggers from being rampant or even flooding the market, on the one hand, the platforms need to formulate strict regulations to prevent these "sad drama" bloggers from repeatedly opening small accounts to evade inspections and standardize the content of live broadcasts; on the other hand, children also need to spend more time with the elderly, popularize more anti-fraud knowledge, and jointly create a healthy and happy online life for the elderly.

Author: Yan Ye

Source: WeChat public account "AI Lanmeihui (ID: lanmeih001)"