How to bid for Amazon manual advertising? What are the delivery methods?

For Amazon merchants, they need to do a good job of promotion after opening a store. If they want to promote, they will inevitably have to advertise. Many merchants will choose paid advertising. So how do you bid for Amazon manual advertising? Find out in the following content.

How to bid on Amazon manual ads ?

On the Campaign Bidding Strategy page, select a bidding strategy.

There are three bidding strategies: dynamic bidding that only decreases; dynamic bidding that increases and decreases; and fixed bidding.

It is recommended that sellers choose the "Dynamic Bidding - Increase and Decrease" bidding strategy when they first start automatic advertising, so as to maximize sales on Amazon.

What are the delivery methods?

1. Accurate Matching

Exact matching, that is, matching keywords with user search terms, can achieve the effect of accurate delivery, thereby bringing more accurate traffic and conversion. However, it currently only supports singular and plural matching. However, exact matching also has disadvantages, that is, the number of ad displays is relatively low, which will cause some real search customers to miss the merchant's products and affect conversion.

2. Broad Match

Broad matching can help maximize product keyword exposure, because there is no specific order requirement for product keywords, sellers can insert other words in the middle, even if they are misspelled, they can support synonym matching and bring more traffic. However, due to the lack of accuracy of these keywords and relatively wide traffic, they may bring a large number of invalid clicks, thereby increasing unnecessary advertising budgets.

3. Phrase Match

This matching mode is relatively accurate, with a higher display volume and higher precision than broad matching. There are exact order requirements for keywords. Sellers can only add other words before and after keywords and cannot reverse the order of keywords. It supports plural forms, prepositions, and ing forms. It is more restrictive than broad matching, and the relevance of the delivery will be higher; but the display opportunities will be less, and the exposure and clicks will be relatively lower.

Dear Amazon merchants, you can learn about the manual advertising bidding method. In fact, merchants can set it up. If the bid is higher, the cost will be relatively higher. Therefore, sometimes controlling the bid cost is still helpful to reduce costs.

Recommended reading:

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