How to place targeted ads on Amazon? How to set them up?

Now more and more merchants are opening stores on the Amazon platform. For merchants, they need to set up some advertisements after opening a store. This is very helpful for the development of the store. So how to place precise advertisements on Amazon? The following is an answer for everyone.

How to use Amazon’s targeted advertising ?

Step 1: Select the advertising type. In Amazon operations, Amazon advertising is divided into automatic and manual advertising. Automatic means that Amazon will help you place advertisements based on your product keywords, etc., which are captured by Amazon.

For those who are new to Amazon operations or do not understand product search terms, you can try to place an ad.

Usually, if the listing is well written, the automatic advertising will also be good.

Manual advertising means manual placement, mainly manual selection of keywords.

Step 2: Select products Here you can choose the products that the seller wants to promote. It is usually recommended to choose hot-selling products for promotion. Products with high acceptance generally sell better than unpopular products.

Step 3: Set the start time and budget. Generally, just choose now as the start time.

If you are advertising for an Amazon event, you can also adjust the start time.

The budget proposal starts from 10 and increases gradually.

For novices, they can also make adjustments according to their own budget.

Step 4: Set keywords. If it is automatic advertising, there is no fourth step. Setting keywords means setting the keywords that Amazon operations want to place. For example, if the seller sets to place Braces, then searching for hat will not find the product, but searching for Braces will give you a chance to find the seller's products.

Step 5: Setting bidding strategy and bidding (CPC bid) will affect the CPC of Amazon sellers at the same time, which means the click cost.

There are many bidding strategies here, which can be seen from Amazon's text introduction. Generally, it is recommended that novices who are not sure about Amazon operations choose to only lower the mode so as not to spend too much.

Through the detailed introduction above, we understand how Amazon sets up precise advertising. The specific settings can be set according to the process, so that products can also get more precise advertising, thereby increasing store sales.

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