What is the reason for low click-through rate of Amazon ads? Detailed answer

The role of Amazon advertising is to help new products quickly obtain a large amount of traffic and improve the ranking of keywords. After reaching the stabilizer, it can ensure the continued growth of product sales. So what is the reason for the low click-through rate of Amazon advertising?

1. Analysis of the reasons for low click-through rate

1. Listing: Pictures, main picture is clear and attractive, comments Q&A, title is accurate, no grammatical errors, clear and concise, no repeated keywords, price is advantageous. Description is detailed and accurate. Clear and concise, A+ page description is correct, layout is good, pictures and text are closely related, background keywords are accurate, Amazon homepage search results are relevant to our products.

2. Optimize keywords: the relevance of the words to the product, five embedded words in the front-end title description, keywords that perform well in the advertisement, and five elements of back-end optimization keywords.

3. Advertising position: Brand advertising position, see which position is better.

4. Bidding: Increase the bidding of keywords in automatic advertising bidding and manual advertising, record and continue to observe phrase negation and large-scale negation. After the new product is launched, do not use phrase negation to avoid losing a lot of traffic.

5. Display effect: Download advertising report.

6. Other SKUs: Check whether it is other ASIN order downloads and promoted product reports.

2. Analysis of the causes of low exposure

1. There is no way to obtain advertising qualifications: check whether there is a shopping cart, the sales price is very low, the inventory is very low, the delivery method FBA status is normal, self-delivery is not allowed, category restrictions or other aspects cannot display ads.

2. Bidding: The bid is too low, increase the bid, automatic advertising bidding and manual advertising keyword bidding.

3. Keywords: The keywords in manual advertising are inaccurate, too broad, and the positioning is not accurate enough. Don't have too many big words, as many long-tail words and attribute words as possible. Specifically, the customer's search habits and commonly searched keywords. In addition, the number of keywords is too small, the background is too small, the search terms are too few, the five-line keywords are too few or the format is not standardized, and each group of keywords needs to be separated by a half-width space format.

4. Whether the shopping cart qualification is stable: Factors affecting the shopping cart winning ratio: price, inventory, delivery time and customer service. Measures: Set competitive prices or product discounts.

In general, there are several reasons for the low click-through rate of Amazon ads, including poor listing work, poor keyword optimization, poor ad placement, inappropriate bidding, poor display effect, etc.