How to use Amazon ABA? Introduction to usage

To open a store on Amazon, you need to learn how to use some seller tools so that you can better manage and operate the store. Currently, the most popular tool for Amazon merchants is ABA. So how to use Amazon ABA?

1. Observe the conversion rate of the top ASIN through keyword search

By observing the conversion rate of the top ASINs through keyword search, you can understand whether this keyword is suitable for your product. If the top three ASINs are of the same type as your product, it means that this keyword is suitable for your product. The same method can be used to determine whether other keywords are suitable.

2. Find the keywords that your product should focus on by searching for competing products

Mainly used to count keyword traffic and conversion rate, add to ads, listings and search terms. Select the top 20 ASINs or the ASINs of the main keyword homepage products for search.

3. Download Amazon search keyword report for further analysis

This is a very important data module in the brand analysis function, including the search popularity, conversion rate and click rate of each product. Through this report, we can know how customers search for our and competitors' products on Amazon.

Using this tool can help sellers get a lot of useful data, such as Amazon customers' consumption habits, the number of clicks on keywords, which keywords are clicked the most, etc. Sellers can integrate and analyze this data and make the most feasible plan when making marketing strategies.

It should be noted that not all sellers can use this Amazon analysis tool. Only merchants who have passed the Amazon platform brand registration review can use it. Therefore, sellers should pay attention to whether their brands are successfully registered. If not, they can try to contact Seller Support.

The above is an introduction to the use of Amazon ABA. Amazon sellers can use this tool to understand buyers’ consumption habits and search directions, etc.