What should I do if I don’t advertise on Amazon and get no orders? What’s the reason?

There are still many novice merchants who open stores on Amazon to engage in cross-border e-commerce. These merchants have just started cross-border e-commerce, so they have no experience, which leads to basically no orders after opening the store. Even if they do place orders, they are only placed after advertising. So what should they do at this time?

Each platform has its own rules, so there are some ways to determine if I can’t place an order. I’ll mention a few here, and please check if they are the cause and rule them out.

1. Is the product category segmentation required by the platform?

Product selection is a very important subject in the field of cross-border e-commerce. Good product selection will make your store more than half successful. Generally speaking, any product on the shelves needs to be evaluated based on platform data and the needs of the target market before being put on the shelves. Otherwise, it is meaningless to put it on the shelves, and it is normal that no orders are placed. Then here is another reminder. For many sellers who do not have their own sources of goods, they will sell whatever they see on 1688, which is very taboo.

Then there are some reminders for selecting products for listing. They must conform to the consumption habits of users in the local market. For example, whether the main picture has a white background and whether keywords are used well to increase the probability of the product being searched.

Please take a careful look at your current listings to see if there are any products that do not meet the local people's preferences or favorites, and that directly affect their living habits and religions. If so, then you have listed the wrong products. It is recommended that you remove them and replace them with other products. For specific products, please refer to the first section of this paragraph.

Second, is the price too high?

Price is often a decisive factor in e-commerce conversions. If the price of other people's similar products is lower and yours is higher, there is no need to buy from you. It's the same when we buy things on Taobao ourselves.

Therefore, pricing plays a very important role in cross-border conversion, because it directly affects your revenue. In the calculation of cross-border revenue and profit, the general calculation method is:

Profit = selling price - shipping fee - cost - platform fee (including advertising fee, etc.)

Reasonable use of shipping costs combined with selling prices can better help sellers gain profits. Of course, it cannot be too high, because users are not stupid. It is recommended to refer to similar products and find an industry average price that you can cover. It is not recommended to sell at a very low price, which will cause losses and cause market chaos.

3. Store decoration or promotion activities

A good main product image and a good product title can determine the probability of a product being searched. In addition, our beautiful main image and promotions to attract users to place orders can help us complete the conversion from traffic to sales. In the operation process of Amazon, the biggest conversion factor is the listing. Some industry insiders even say that a good listing can help you increase your conversion by 200%. It is not true or false, but this is a major point that we cannot ignore.

4. Don’t be impatient, wait a little longer

If you have done all of the above, don’t worry. Or consumers are on their way. In addition, if there is already a monopoly of giant sellers in the secondary category, it is recommended to retreat and change the category.

There are generally several reasons why orders cannot be placed, such as the store’s product selection is not very good, the store’s product prices are too high, the store decoration or activities are not done well, etc., so we need to find the specific reasons before we can find the corresponding solutions.

Recommended reading:

How to operate Amazon? How to operate an Amazon store?

How many products can be uploaded to a new Amazon store? Detailed answer

How to upload videos on Amazon? How to make Amazon product videos?