What are the ways to play Pinduoduo?

Pinduoduo's operation is to accurately match products and gameplay, with diverse profit strategies, and the core lies in flexibly responding to market demand.

I always think Pinduoduo is simpler, and my friends who do e-commerce think so too. Anyway, you just need to offer a price for the through train. As for whether the product can be sold or not, who will sell it to? Just let the system run.

This is indeed the case. Once you create the link, the system will determine which users on the platform will buy this product based on the product form and copy of your main picture, and then push it to users that the system thinks can make a deal, and then make the deal.

It is so easy to place an order, but some people still place zero orders every day. Whose fault is this? Of course it is a product quality issue.

But when there is really no problem with the product, and you really want to promote this product, it is actually not that simple. What is simple? Your product is the lowest price on the entire network. It is indeed easy to promote such a product. You can get a lot of orders directly from the last event without even having to drive.

But do you have such a product? Most likely you don't, so it's still difficult for everyone to link it.

According to my experience, the main reason why people don’t know how to link is because they are stuck in the gameplay, because the pricing of the product determines the gameplay. If you want to use one gameplay for all products, that is impossible. Only the right products with the right gameplay can quickly and effectively link. After choosing the right product, it is very important to choose the right gameplay.

1. How to play with high-profit links

There is a common problem with high-profit products: the price has no competitive advantage. If you want high profits and low prices, sorry, this equation does not exist in reality. If you sell high-profit products, the selling price must not have a competitive advantage. There is only one way to play with such products: forced payment.

Forced payment means opening a full-site or standard promotion. It should not be difficult for everyone to make orders through forced payment. Anyway, as long as the bid is in place, the number of orders is not a problem. What is the problem? How to make money under forced payment?

First of all, the normal price support link will definitely collapse. If you want to make profits and have orders in the later stage, you must intervene manually and implant a booster shot to ensure that the price support order volume does not drop. What are the means of this booster shot: activities, hundreds of billions, Ma Bian pictures, etc.

We can only find a weighted way to hedge against the price increase and reduce the rights to ensure that the number of orders does not drop. For example, if you put the horse flat picture mentioned above into the car picture, the creative competitiveness of the plan will be improved by a level, and your car can be dragged down a bit. Remember to hedge so that you can have both orders and profits in the later stage of the strong payment gameplay.

2. How to play with low-profit links

This low profit does not mean low price, because some people have high costs to get goods, so low profit for them is high profit for others. How to play with low-profit products without price advantage? To tell you the truth, don't do Pinduoduo, it's a waste of time.

In the eyes of the platform, it only recognizes products, not people. As long as there is someone who can make this product for 10 yuan, even if your procurement cost is 11 yuan, the platform will let you sell it for 10 yuan. Otherwise, the platform will not give you traffic. It’s useless to cry, because the platform rules are like this. Either give up or find the source of goods with a cost lower than 10 yuan.

Let's talk about the way manufacturers play with low-profit products. It must be natural flow or high-investment production. You can even limit the production and add natural orders. Anyway, as long as there is an advantage in cost and price, you can play any way you want.

I recommend doing this, putting it on the shelf as the basis, and setting the standard to break even after the reviews are released. The limit is 100, and it will be burned out in one or two hours. After entering the pool, switch to running the entire site at high production, and easily set up links. As long as the after-sales part is calculated clearly, making money should not be too easy.

3. How to play with ordinary links

The best-selling products on the market are not necessarily the lowest priced on the entire network, because the system pushes traffic based on comprehensive weight. Although the price is low, the DSR is also low, and the operation level is also low. How many manufacturers are equipped with dedicated Pinduoduo operations and art designers? The lack of this gives ordinary merchants an opportunity.

The selling price of ordinary merchants is not high or low, and the profit margin is average, but their operational capabilities are strong. By improving the creative competitiveness and conversion competitiveness of the plan, they can also have a good number of orders. How do such products work? Micro payment.

It is quite difficult to increase the link weight in the early stage of micro-payment. What I recommend is to artificially add some pit production or something to increase the link weight. In this way, it is possible to increase the order volume according to the break-even point.

No matter what role you play in Pinduoduo, you must be good at something. Those who use ordinary links must have the ability to create original materials. The money you earn from micro-payments is actually the money from the materials.

It is true that different roles have their own space for survival on Pinduoduo. Don’t say that you have no cost advantage, can’t draw pictures, and can’t select products. It would be a miracle if you can make money on the platform.

4. How to use the hot product link

For those hot products that have just started to gain momentum, the gameplay is relatively simple. It depends on your needs. If you want profit, you should bid low to drive. If you want market share, you should take a small loss to get orders. My understanding is that as long as your product covers a large enough group of people, you will have a greater chance of hot sales.

So for hot products, our first task is to get orders. I tend to increase the volume first. How to increase the volume? Vehicle damage, cargo damage or BD. Which method to use depends on the specific problem. If you don’t have originality, you can use vehicle damage. If you make your own pictures, you can use cargo damage for activities. Don’t consider making money in the early stage.

Of course, this is just my suggestion. If you feel that you can't survive if you lose 100 yuan, then it's okay. Don't drive or participate in activities. Just put up the link and you can get orders in seven days (in a dream). When your link has orders and people, you can find ways to make money, and you can combine the hedging method mentioned above.

5. How to play with non-explosive product links

This is what I am best at and also the most brainless operation. If a single product does not have a large market volume, just add more links and open more stores. These multiple links should be targeted at groups of people with different needs.

A better approach is to have one link for each demand. Only when the population package is fully covered can the order volume of this non-explosive product link be maximized, especially for non-standard products. If a single store does not have 500 links on sale, don’t tell me that you are doing Pinduoduo.

A single store with a single hot-selling product link can be used, but it is no longer recommended. A single store with multiple links and fewer orders, and placing large orders overall is the current mainstream approach.

VI. Final

Is Pinduoduo simple? It seems so, but when you get a product, there are three or four corresponding ways to play with this product.

If you only have one way to play in your mind, then you can only play one type of goods, which is very limited. If you know many ways to play, then you can play more goods.

Author: Tiger talks about operations;

Source public account: Tiger Talks Operations (ID: 227260)