Why is there no order after dozens of clicks on Amazon? Analysis of the reasons

Merchants who run Amazon stores have more or less had the trouble of not getting orders. Sometimes the store has clicks and traffic but no orders, and sometimes there is no traffic and no clicks, so no orders. So, why does Amazon not get orders after dozens of clicks?

1. Pricing is too high or too low

It is easy to understand that pricing is too high, but will pricing too low also affect orders? Yes. Amazon has updated its algorithm, and maliciously low prices will not be exposed or sold (of course, there will be prompts in the background).

When it comes to product pricing, Amazon has an advanced algorithm to check the average product price. The Amazon algorithm can easily check if the price of an Amazon item is too high or too low for its particular category.

Amazon's technology is only for its own platform, and can also capture data from other off-site online sales platforms.

The purpose of this algorithm is to suppress large pricing differences for the same product. This determines whether you get the Amazon FBA buy button.

If your product has a lot of competition, try to leverage Amazon’s “Automatic Pricing Tool” to address this and ensure your prices are in line with current market conditions and adjust accordingly based on competitor pricing behavior. This can help get the buy box.

2. Not getting the buybox

As mentioned above, price differences can lead to no buy button, but sometimes the price is right and there is no buy button. It may be because the product is new and the system has not been updated, so you need to contact customer service to update it for you. Of course, there are other reasons, such as follow-selling, or some product information is not optimized, etc.

3. Product details page is not optimized enough

Amazon has matured and the days of just putting your product on the shelves and having sales are over. When everyone has optimized their pages, you need to optimize your listings more carefully.

It is not enough to just optimize the product name. Other aspects should also be optimized. In addition to the title, sellers should also optimize pictures, keywords, product descriptions, A+ and videos.

The purpose of optimizing listings is to make your products suitable for search, so that they can be found by customers, gain more exposure, and increase conversions, so that you have a chance to get orders.

In addition, it may be because of violation of product release rules, resulting in low exposure, or there are not enough good reviews, so no users place orders.