How to list products on Amazon without a brand? How to do it?

Most of the merchants who open stores on Amazon have registered brands. Because branded products can perform better on Amazon, the platform will also provide some resource support to brand merchants. So how can unbranded products be listed on Amazon stores? Let me introduce it below.

How to list products on Amazon without a brand?

1. Apply for trademark whitelist

The so-called whitelist is to submit the trademark you are about to apply for or are applying for to Amazon. After Amazon approves it, you can use this trademark in your listing. Therefore, after uploading the listing, the seller must apply for the trademark whitelist.

2. Confirm whether your UPC code is correct

If the UPC number does not match your product, you need to tell the seller who sells the UPC which category your product belongs to. If you have registered your own brand on the platform, you should also tell the seller this.

3. Try other brand names

Some sellers suggested that you can try to upload some non-branded letter combinations, such as Nbrand, Brands, and Generics. This problem is easy to encounter when uploading new products nowadays, and it is not a UPC problem.

4. Ask the customer service of the UPC seller

Seller A: After consulting the customer service of the company that sells UPC, I filled in N/P in the brand name column and no error message appeared.

Therefore, sellers can also go to the customer service of the UPC purchaser to seek guidance.

If your product does not have a brand, you can try to put it on the shelves in the above way. However, the success rate of these methods is not very high. It is recommended that you try to sell branded products. You can try to apply for brand authorization, or register the brand yourself and then file it.

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