Amazon is the most popular cross-border e-commerce platform now, so many people want to join Amazon. However, after joining, you must know some rules, such as sales commission. Next, let us explain to you how much is the Amazon sales commission? Amazon’s latest commission is 1.2% of sales. Normally, you can only get 70% commission, and the other 30% is included in the year-end bonus. If you fail to reach the sales target of 10 million, you will not get the 30%. How to get more commission? 1. Make product prices competitive Many consumers shop on Amazon in the hope of finding high-quality and low-priced products they need. Many consumers even select products in offline stores and then look for the same products on Amazon in order to buy their desired products at a lower price. If your product happens to meet the consumer's shopping needs at this time, the consumer will be guided to your product listing page to view details. However, whether consumers will make a purchase depends on whether your price is very competitive. If your product is competitive enough, consumers will buy it on Amazon, thus generating orders. If your price is not competitive compared to other competitors, then the conversion cannot be completed. So when your product sales begin to decline, you must compare your competitor's prices and then adjust your bids appropriately to ensure that your product prices are competitive. 2. Use high-quality listing images Pictures are the most important part of the consumer shopping experience, because unlike offline shopping, consumers can only visually experience the product through pictures. Once the picture is blurred, distorted, or the background is messy, it will have a certain impact on the buyer's shopping decision. Therefore, sellers can try to shoot products from multiple angles, show product usage details, and use pure white backgrounds to remove some cluttered and irrelevant things in the picture, while also ensuring that the picture can truly show the product. 3. Off-site traffic diversion Amazon does not officially allow sellers to divert traffic to their own websites, but it does allow sellers to divert traffic from other websites to Amazon, so off-site traffic diversion is one of the essential channels to increase sales. Sellers can consider using Facebook ads, Google AdWords, and social media platforms such as Pinterest and Instagram to divert traffic. Strategically decide which channels make sense to go directly to Amazon. For example: bloggers, video bloggers, and other influential people often like to direct traffic to Amazon. If you want to get more commissions from Amazon, you must increase the sales of your store. Only when the sales of your store increase and the store is profitable, will you get more commissions. Therefore, merchants can use various promotion tools and store optimization methods to increase sales! |
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