What is the difference between Amazon's Flash Sales and Seven Days of Sales? What are they?

Opening a store on the Amazon platform requires good promotion, but the promotional activities on Amazon are relatively limited. Recently, some merchants have been having trouble choosing between flash sales and seven-day promotions. They don’t know which of the two promotions is better and what is the difference between them. Let me introduce them to you below.

What is the difference between Amazon's Flash Sales and Seven Days Sale?

LD flash sales, also known as Lighting Deals, are limited-time flash sales, which usually last for 4-12 hours, depending on the time of each site.

The charging standards for sellers participating in LD flash sales on different sites are also different. For example, for the North American site, the fee is US$300; ​​for the European and American sites, the fee is 50 pounds for the UK, 70 euros for Germany, and 40 euros for France/Italy/Spain; and 8,000 yen for the Japanese site. The fees will be adjusted during promotional holidays.

DOTD, which stands for "Deal of the Day", is the king of flash sales. This promotion is displayed very strongly and is displayed at the top of "Today's Deals", with a large exposure.

In general, Amazon's flash sale fees vary depending on the date of the promotion. If your traffic is high during a flash sale week, you will pay more, and you can see the specific fees on the promotion page.

If you are not satisfied with the final fee, you can cancel the deal. The platform will charge the seller the fee after the scheduled date and time of the deal.

Sellers can view fees in Seller Platform - Data Reports - Payments - Transaction Overview - Service Fees; you can click the amount in the Total column to view more details, such as the flash sales related to the fee.

Similar to Flash Sales, 7 Day Deals are also limited-time promotions, the difference is the display time on Amazon's promotion page. Products participating in the 7 Day Deal will be displayed on the promotion page for 7 days (may be reduced depending on the specific situation).

There is a big difference between flash sales and seven-day promotions on Amazon. The prices of flash sales are lower, but the number of products participating in the promotion is relatively small. The seven-day promotion guarantees the number of products, but the discount is smaller, so it is recommended that you choose according to the situation.

Recommended reading:

How to control the progress bar of Amazon's flash sales? What are the intervention methods?

What should you pay attention to during Amazon's flash sales? Which category is important?

How to participate in Amazon's flash sales? How to sign up for flash sales?