Sora is here, but don't worry!

After the Sora model was released, it had a huge impact on the existing video industry. Many people are very anxious about this, worrying that they will fall behind and not keep up with the times. But for most of us, it is not necessary. It is still far from ordinary people. If you are anxious, you will be cut off.

When Open AI came out, everyone was excited and anxious.

Just after the Spring Festival, Open AI launched an even more important product - Sora.

What is Sora? The professional explanation is that it is an artificial intelligence literary video model. To put it simply, it can generate video content based on user text instructions.

01 Can’t ignore the development of these new technologies

First of all, everyone’s anxiety is correct. At least it shows that you pay attention and take it seriously.

Many companies have missed many opportunities to make money because they ignored new technologies, new products, new demands and new groups of people.

For many industries, they should pay attention to artificial intelligence related products such as Open AI and sora.

This is especially true for the design field, such as the previous logo making, poster making, brochure making, operation video editing, shooting and other related industries.

The first is to think about what challenges you will face and what strategies you will use to deal with these new technologies and tools.

The second is combination . Based on your current business, you should decide which technologies can be combined to improve your efficiency and business scenarios.

For example, products such as Meitu XiuXiu, Gaoding Design, and Jianying immediately launched related products based on AI.

02 Most of them have nothing to do with you

To be honest, there is absolutely no need for most ordinary people to worry.

Your anxiety is unnecessary and self-inflicted. Here are a few examples.

First, you are currently working as a UI designer in a company. Every day you need to discuss product requirements, communicate with technology, and conduct operations-related reviews.

In addition, operations are based on users' irregular feedback. How long do you think it takes to use Open AI to make a page, and then review and finalize it and develop it?

The most important thing is, who will do this job?

Should the product do it? Should the technology do it? Should the operation do it? Should the boss do it?

It's all unrealistic. Do you think your position is going to be laid off? You're just worrying for nothing.

For design, what you should worry about is not whether you will be replaced by Open AI, but whether you will use Open AI, whether you will use Midjourney, whether you use it better than others, and whether you can use it to quickly improve your work efficiency and produce higher output than other designs.

Otherwise, it’s not Open AI that eliminates you, but another designer who is proficient in using Open AI.

Second, you are currently working as a new media operator in a company, as a service staff in an offline supermarket, as a kindergarten teacher, or as an account manager. What risks do you think Sora poses to you?

You are now working as an e-commerce operator, an event operator, and a community operations specialist. What threat do you think Sora poses to you?

For most positions, many people are just worrying too much.

When the so-called digital people came out, many anchors were worried.

But now, who is still talking about digital human live broadcast or digital human short video?

It is obvious that digital humans are very different from real people in terms of performance, emotions, feelings, on-site reactions, customer interactions, and inner thoughts.

It cannot be said that it is useless, but many business scenarios will always require real people.

03 It will take another three to five years for the popular products to be available

Again, there is a reason for any technological development.

We cannot be complacent or blindly ignore it, but we should not be overly anxious either.

Let’s take large models as an example. In the past one or two years, there are at least 20 to 30 so-called large model manufacturers in China.

All the well-known Internet companies in China are developing their own so-called big models.

But ask yourself, how many of them can you name now? And how many of them do you use regularly?

As for large-scale model products in China like Wenxin Yiyan, I have used the free version once or twice and found that it could not meet my needs.

Because it is difficult for the machine to correctly recognize my needs, even if I give multiple clear instructions.

And you can all try it out. For example, the pictures I generated on Wenxin Yiyan are all in anime style using AI.

Therefore, even though Open AI, Sora, etc. are very advanced, it will take a long time for an ordinary person to be able to fully use them and meet their needs.

Just think about it, it took many years to develop from brick phones to full-screen phones.

What's more, many so-called large models now charge as much as one thousand yuan a year.

04 The more anxious you are, the more you will be cut off

When many new things emerge, a wave of people who enthusiastically pursue and promote them will emerge on the Internet, and they all have their own ulterior motives.

Some of them do it purely to attract attention and gain traffic, and they will say whatever is controversial and attracts a lot of attention.

Some are for promoting their own products, such as their own communities, courses, software, tools, etc.

Let me ask you, in the past few years, the metaverse, digital collectibles, artificial intelligence, etc. have all been popular for a short period of time. Some people have even bought courses from some so-called masters. Have they made you rich?

For example, several internet celebrities and bloggers are selling AI courses, telling you that this is the bonus of the times and if you don’t learn, you will be left behind. If you learn, you can start making money and get ahead of others.

I would like to ask ordinary people who have bought more than 99, how many of them have used them in actual scenarios, and how many of them have made a fortune?

Most people pay blindly because of excessive anxiety, but they are still confused in the end.

I still hope that after being fooled once or twice and following the so-called trends two or three times, you will think and look at everything that happens more calmly.

Because the essence of many things has not changed, and many seemingly ancient needs have always existed.

For example, until now, I still have friends around me who open offline stores and hypermarkets, and they are making a lot of money.

For some people, this is a dead end and a backward business model.

But at least he proved with practical actions that users will still go shopping in malls, users will still buy a lot of cheap products, and users' daily consumption is still very strong.

So everyone, please pay more attention to your own business, capabilities, and needs, and make steady progress in your development instead of blindly following the trend.

Otherwise, the faster you chase, the faster you will fall, and the harder you will be cut.

Author: Shili Village, WeChat public account: Shili Village (shilipxl)