How to reduce ACOs on Amazon advertising? What are the tips?

Amazon now has many ways to promote itself. When you open a store on Amazon, you really need to promote your store. You need to pay attention to the data of your store so that you can know the development of the store. How can Amazon advertising reduce acos?

How to reduce ACOs on Amazon Advertising?

1. Keywords

We must remember that it is a keyword, not a key word. We can use keywords to locate the market to which the product belongs, which can reduce our advertising costs. Using Amazon Keyword Planner, we can search for similar keywords, which can ensure that we find the most accurate group of people to display our ads.

2. Relevance

We can adjust the relevance of our keywords and listings to reduce advertising costs, and it is best to use precise keywords to accurately target products.

3. Negative advertising

Negative advertising can reduce advertising costs and increase our profit margins by reducing the number of ads delivered to a broad audience of user groups.

We can use negation of some keywords to reduce our advertising costs. Sometimes, when we run automatic advertising, some invalid traffic will be generated. If the invalid traffic accounts for a small proportion, we can choose to negate the keywords of invalid traffic. If the invalid traffic accounts for too large a proportion, it is recommended to adjust the listing.

Note: Unless we really need broad traffic, negative ads must be used! If we have this situation, then don’t tell Amazon that we need to target specific audiences.

4. Title

It is best if our product titles are somewhat differentiated. We can add our product information to the title, such as using relevant materials, product size, product style and other related information to increase differentiation. In this way, our product titles are different from those of our peers and seem more attractive to users, so that our advertising costs will be reduced accordingly.

If you want to lower your ACOs on Amazon ads, you need to pay attention to many aspects, whether it is the title or the keywords, and you need to pay attention to the relevance. If Amazon ads are well placed, there will be unexpected results.

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