What is the reason for the sudden decline in Wish traffic? Detailed answer

Merchants who open stores on the Wish platform sometimes encounter the problem of a sudden drop in store traffic. When encountering such a situation, merchants must carefully analyze the reasons and find ways to solve them. Why does Wish traffic suddenly drop?

Reason 1: Logistics indicators are not good

When encountering a sharp drop in traffic, you should examine whether the logistics indicators are not performing well. Many sellers have a high refund rate due to logistics reasons, which leads to Wish not giving them traffic. Order response time and delivery time will greatly affect Wish's traffic distribution, so sellers must pay attention to logistics indicators and improve order fulfillment rates. In addition, the proportion of freight will also affect traffic distribution, so it should be set reasonably (it is recommended not to exceed 10% of the product price).

Reason 2: Diamond-added products are removed from shelves

Adding diamonds means your product is recommended by the Wish platform, which is a good thing. The traffic will be greater than before! However, it also means that the product is subject to more restrictions, and the product price and inventory cannot be modified. But in reality, due to factors such as price and inventory, sellers often need to temporarily remove the added diamond products from the shelves. After the removal, the exposure and traffic will be greatly affected.

Reason three: Encountering a store review node

Occasionally, if traffic suddenly drops for one or two days, it may be that there is a problem with the entire platform, or it may be that your store happens to be in a review period, and there are poor performances in logistics, refund rate, ratings, etc. If your store and products have no violations or poor performance, wait a few days and look at the data changes.

Reason 4: Data update lags

I have to say that sometimes the traffic drops just because the backend data has not been updated. In fact, many sellers have experienced ups and downs in traffic, so don't be surprised. You can try to wait two days and see. If you really can't find the reason, as long as you work hard, you will still get orders. Sometimes you don't have to be too obsessed with the rise and fall of this data.

Reason 5: External competition from the platform

Since last year, Facebook and Wish have gone from partners to competitors. As the commercialization of social media accelerates, Facebook and Twitter have added social account shopping functions, and Wish has become just one of the many children that Facebook cares about. If you clearly feel that Wish is going downhill, you might as well open more other platforms and be prepared!

In general, the reasons for the sudden decline in wish traffic include but are not limited to poor logistics indicators, removal of diamond-added products, encountering store review nodes, delayed data updates, holiday factors, etc.