How to optimize the title on Shopee? What are the tips?

As a cross-border e-commerce platform, Shopee has many merchants opening stores here. Merchants must master some skills in operating stores, such as setting titles. So how does Shopee optimize titles? The following is an answer for everyone.

How to optimize the title on Shopee?

1. Lay a good foundation. There are many factors that affect the ranking of Shopee stores, including the consistency, quality, and relevance of titles, attributes, and details pages. The most basic thing is to maintain a five-star rating for the product. When publishing information, we must also fill in all the information that needs to be filled in, even if it is not required.

For example, there is a place to add product attributes in the attribute position, but many sellers do not pay attention to this place. This detail position could have been used to defeat competitors, but they lost the opportunity because they did not grasp it.

2. Title combination. To rank well, keyword selection is very important, and the title needs to be combined. We can first list the main words, and then list the marketing words and attribute words. In this way, we can get long-tail words by matching the words, and combine these words to form a good title.

The combination formula of the title is: highlight the product advantages + cater to the buyer's purpose + product attributes + product main words. Taobao ranking rules have the principle of placing the main keywords at the back, so we must know how to classify our products and then give the products a clear main word.

3. Focus on innovation. Many people like to copy titles from their peers. In fact, the weight of each store is different, so copying titles from peers is sometimes completely useless. We can only learn from them and use the keywords promoted by peers to optimize and promote, or research and discover new keywords ourselves.

4. Word selection. After finding our keywords, we need to use a table to record them, and then start word selection. During the word selection process, we need to record the word's display volume, click-through rate, conversion rate and other data.

Through analysis, we can know how Shopee optimizes titles. Sellers need to do a good job in the basics, title combination, focus on innovation and word selection. Optimizing Shopee store titles can help sellers operate their stores better.

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