How does Amazon calculate conversion rate? What is a normal conversion rate?

For Amazon merchants, it is important to pay attention to some store data. For example, conversion rate data is very important. Merchants need to understand the calculation method. The following content will answer your questions.

How does Amazon calculate conversion rate?

If you need to calculate Amazon conversion rate, use the following formula:

Conversion rate = (total number of orders) / (total number of visits to the product listing)

We can understand the Chinese formula like this: for example, if 100 people viewed your listing and five of them placed an order, then the conversion rate is 5/100 = 5%. I think everyone understands this.

What is a normal conversion rate?

Amazon's average conversion rate is about 9.7%, which means that out of 100 customers who visit the page, only about 10 will buy. Of course, the conversion rates of specific products in different categories are definitely different. When sellers know the conversion rate of their products and compare it with the average conversion rate of the industry, they will know what level they are at and whether there is room for improvement. Generally speaking, the conversion rate of toys is about 12%, and the 3C category is a little higher, at 17%.

How to improve conversion rate?

1. Title

Your headline needs to be short, sharp, punchy, and as clear as possible about what your product is and the benefits it will provide to your customers.

2. Bullet Point

Five points of description, more people are willing to call it a selling point. In addition to introducing the product, you also have to think of what is different from others, tell others why they should buy your product, what are the benefits of buying your product, etc. Of course, only one selling point is enough to really attract people.

3. Keywords

Refer to the system's associated recommendations and continuously optimize Amazon keywords to facilitate product selection and promotion matching.

4. Images

In a recent survey, 65% of buyers said they would decide on a purchase based on pictures. In addition to meeting Amazon’s picture requirements, your product pictures also need to highlight the features of your product. Pictures need to be innovative and creative to be attractive.

5. Product categories

Different product categories may have different effects compared to the same product, so whether to stand out in a large category or to develop secretly in a small category is also an aspect worth considering.

6. Price

This is the most important point regarding conversion. Whether the price of your product is irresistible to buyers is not just about setting the price to the lowest. You also need to study market competition and delivery costs.

7. Number of reviews

Store reviews are also an indicator of customers' purchase decisions. Foreign users pay great attention to product reviews, so doing a good job of product reviews can greatly improve your conversion rate.

The store conversion rate varies in different industries. It is best to refer to the industry's average conversion rate to determine whether your store conversion rate is normal. If the store conversion rate is too low, you need to optimize the title, price, evaluation, etc.

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