Xiaohongshu focuses on 6 major industry templates, just write them and submit them!

Code quickly! Xiaohongshu focuses on six industry templates to provide strategies for brand precision marketing and help content creators and merchants achieve efficient conversion.

What kind of notes are suitable for spotlighting? Which notes have more and more accurate customer placements? Based on the experience of spotlighting with accompanying customers, I have summarized 6 templates suitable for spotlighting industries. If you are doing spotlighting on Xiaohongshu, you can directly imitate and create.

1. Self-praise

The most common way to spotlight products on Xiaohongshu is to state the product’s selling points on the cover, and then explain the reasons for purchase in the main text to dispel users’ purchasing concerns.

In the past, I thought this kind of notes were too rigid! The click cost was high. But after the actual launch, I found that although the click cost was high, the users were very accurate. After the launch test, it was much more reliable than the guide popular science notes.

The core of the notes that boast about yourself is to extract your own characteristics. For example, if you are all in the immigration business, your experience in the immigration business for 38 years is an advantage, as well as the IP lawyers among divorce lawyers and the prices of housekeeping services.

Figure: Self-promotion Notes

2. Customer Cases

Show users the before-and-after comparison, and embed reasons for purchase. Customer cases show that it is suitable for customers who like decoration, travel, beauty, wedding photography, etc.

The underlying logic of customer cases is that when users buy products and services, they worry about whether the money they spend will be effective or not. When you bring out real cases, especially the comparison between before and after, it is more likely to arouse the impulse to buy.

Figure: Customer case notes

3. Purchase options

Embed products and services into purchasing choices, either in the brand or in the category.

This is true for ranking notes and reviews. When writing such notes, you don’t blindly pull down your peers, but rather be objective and embed your own products in them.

The essence of purchase selection notes is to lock the purchase entrance. Users come with purchasing needs, and we promote products based on these needs, and purchases will naturally occur.

Figure: Purchase selection notes

4. Brand Introduction

Brand personality content, that is, why this product and service is made, product features, and brand story.

It is particularly suitable for regional customers, and it is easier for users to recognize and trust it.

Figure: Self-introduction notes

5. Service List

This is similar to the class schedule, which is to say, what services do you provide and how do users make choices. This is a bit similar to the purchase choice, which is also embedded in the user's decision-making, showing your products according to the needs, and letting users take the initiative to buy.

Figure: Business List

6. Highlight the price

When users buy products, they pay more attention to the price. Put the price in the notes to directly show the price advantage. Does your price have an advantage? If so, write it down boldly and mark the price. Those who are sent to you are your targeted customers.

Figure: Notes on price advantage

The above are several industry templates suitable for Xiaohongshu’s spotlight placement.