What products does Lazada Malaysia sell? Which products are more popular?

Before opening a store on the Lazada platform, you need to choose a site first. Among them, the Malaysian site is more popular. To open a store on the Malaysian site, you need to understand the market situation first. For example, what products are better to sell in Malaysia? Let's take a closer look below.

What products does Lazada Malaysia sell?

1. Maternal and infant products

Maternal and infant products have always been the best-selling category on the Lazada platform, among which diapers are particularly popular in Malaysia and the Philippines, partly because of the high population growth rate there! The mothers are young people between 25 and 35 years old, and are more receptive to online shopping. The Internet has brought convenience to local mothers, with good products and reasonable prices!

Data shows that diapers sold from the Lazada platform account for 5% of total diaper sales in Malaysia.

In addition to diapers, sales of maternal and child clothing, baby care, baby toys, mommy clothing and mommy bags on the Lazada platform are also considerable.

2. Apparel and fast-moving consumer goods

Women are the main consumers of fashion accessories, and the unique culture and climate of Southeast Asia influence consumers' choices. Data shows that the search rate and sales of sunglasses, bags, light clothing, shoes, watches and other products on the Lazada platform are extremely high. The locals mainly pursue Japanese and Korean trends, and the products they like are roughly the same as those liked by our domestic consumer groups, so the product market matching degree of domestic manufacturers is quite high!

It is worth mentioning that the development of social media and fast fashion has boosted young people’s consumption of clothing and accessories. Sports shoes, watches and trendy clothing have also been listed as best-selling items.

3. Daily necessities

Daily necessities are the most popular category on almost all major sites, and office workers and middle-aged people have a particularly high demand for daily necessities. Among them, the products most purchased by office workers include home storage, kitchen storage, towels, small household appliances, etc.

4. Consumer electronics

Since the outbreak of the epidemic, electronic products have become popular overnight and the demand for such products has surged.

When Lazada was founded in Singapore in 2012, it started with 3C consumer electronics! Especially during this year's epidemic, the sales of local 3C consumer products have increased significantly, and the purchasing power of male consumers is very strong. Local buyers will first choose Lazada to buy consumer electronics, so Lazada's consumer electronics are not bad, it all depends on the merchant's own product selling points and cost performance!

Power banks, Bluetooth speakers, smart wearables, and smart home products are also popular among local sellers.

5. Health and Beauty

It is women’s nature to love beauty, and the shopping desire and spending power of female consumers should not be underestimated. Currently, more than 60% of Lazada’s customers are young women between the ages of 25 and 35, so there is a huge demand for beauty and skin care products on Lazada! Of course, as one of the most popular categories for women, health and beauty products naturally have a large market, and have become the most competitive and fastest growing category on Lazada Thailand.

Among them, cosmetics, beauty tools, manicures, facial masks, lipsticks, skin care and other products are hot-selling on the Lazada platform.

There are quite a lot of hot-selling categories on Lazada Malaysia. You can choose according to your actual situation. For example, if you have a source of goods in a certain category or are familiar with a certain industry, you can choose the corresponding category. It will be easier to do business if you choose the right category.

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