Recently, many fans have asked me how to obtain stable referral traffic from public accounts! During the communication process, I found that most people don’t even know the entrance to the public account recommendation traffic… They only know to take a look, subscription account message recommendation, text bottom recommendation, picture message-more content. But most people ignore the "collection label" recommendation traffic entrance↓↓ Don’t underestimate the collection tag function. It not only has a weighted effect on account content tags but also allows users to clearly understand the content direction of your account. In addition, there is a recommended traffic entrance behind it. 🔺After clicking the collection label, other recommended content will be displayed below When self-media bloggers generate content traffic, they must of course seize every opportunity of traffic entrance given by the official to maximize the exposure of their content in the traffic pool provided by the platform. 🔺Collection tag visitors Looking at the number of visitors to the collection tag in the above picture, there are indeed many fans who will click on the collection tag and enter the traffic entrance. After embedding the tag keywords, just wait for the account's articles to continue to draw from this long-tail recommendation traffic pool. (Of course, keywords are not randomly named, there are tips below) How to get collection tag recommendation traffic ? This method is first disclosed by Uncle Qi on the entire network↓↓ If you want to get traffic from a platform, it’s still Uncle Qi’s old advice: first understand the logic of the platform’s recommended traffic. 1. First understand the recommended logic of the traffic entranceIf you want to obtain this entry traffic, you must first understand the recommended rules of the entry traffic to implement countermeasures. Never build a collection based on your own assumptions. As shown in the above figure, the current collection tag traffic entrance recommends content display based on the collection tag name and the article title containing the same tag keyword , and there is no obvious regularity in the arrangement order. Because after clicking on the recommended articles below, I found that most of the articles have the "self-media" collection tag, or the title contains the collection tag keyword "self-media". So after we know the recommendation logic of this traffic entrance, how can we leverage the traffic of this entrance? 2. Two key points to continuously obtain collection tag trafficAccording to the collection tag recommendation flow logic above, there are two core factors that can affect our article being recommended in this portal, mainly the collection tag keyword popularity and the amount of collection tag content . ① Collection tag keyword popularity How to understand the popularity of collection tag keywords? Simply put, it is the keyword that appears most frequently or where traffic gathers in the collection tags of most bloggers in the vertical field. This word is the collection tag hot word. After all, hot words are the real collection tag traffic entrance (Seven Uncle’s first opinion on the whole network) Uncle Qi’s exclusive traffic tips: An article can have multiple collection tags, so if the hot keywords are selected well, then an article can occupy multiple collection tag keyword entrances. There are also implicit and explicit display setting techniques for collection labels. ② Number of collection tag contents Use the amount of content in the collection tag to counter the high or low recommendation probability of the entry. This is very easy to understand. If the amount of content in your keyword collection tag is large enough, then the probability of being recommended by the system will be relatively higher! After all, judging from the current recommended results of this position, they should be randomly captured. Grasp the above two key points, determine the relevant hot keyword collection tags, and accumulate enough collection content, then you can get the long-tail recommendation traffic of the collection tag for a long time. (As for how to quickly find the hot words in the field collection, this question is left for you to think about) Written at the end- In the above, Uncle Qi starts with the analysis of the recommendation mechanism of the collection tag traffic entrance, helps you to sort out the traffic recommendation logic of the entrance, and then gives the corresponding traffic strategy. Author: Lao Qi WeChat public account: Qishu Entrepreneurship Circle |
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