What to do if Amazon's sales rate is too low? How to improve it?

For Amazon merchants, some store data is very important. For example, Amazon's sales rate can reflect the store's operating conditions. What if Amazon's sales rate is too low? The following content will introduce you to the relevant information.

What to do if Amazon sell-through rate is too low?

1. Product display misses the point

When selling products online, sellers cannot communicate directly with consumers face to face, so the product copywriting and pictures are the bridge for communicating with consumers. If the specific details are not done well, many potential customers will be lost.

Many sellers are easily misled by some big sellers when they first start releasing products. They see that their products sell well by simply displaying one or two pictures, so they want to be lazy and only put one or two pictures of their own products, thinking that they will definitely be able to get orders quickly.

The reason why big sellers sell well is that they entered the market very early and accumulated a lot of customers in the early stage. Now the market competition is fierce. How can you make consumers buy your products with just one or two perfunctory pictures?

Most of the products of Amazon sellers are not well-known brands and cannot gain consumers' trust through fame. At this time, detailed product pages are needed to allow consumers to make the final purchase decision. The most important thing is product image optimization. When sellers enlarge the pictures, they can still display the product details with high quality and show the product's usage effects from different scenarios.

A better way is to show product details by adding videos in the listing. Before that, sellers also need to write detailed information such as materials, size, and quality in the product description. This helps avoid customer misunderstandings and potential returns.

2. Blind competition promotion

In order to quickly seize the market, some sellers price their products very low, thinking of accumulating a certain number of reviews in the early stage before raising the price. Sales may be good when the price is low, because your main selling point of the product is that it is cheap. However, if you raise the price later, sales will drop significantly. Because when you compete with low prices, not only consumers but also your competitors will see the price. They will also use the same method, so the product will have no competitive advantage after the price increase.

Many sellers do not know how to place advertisements, and just want to increase prices to grab advertising space. Such blind placement can easily lead to a large amount of product exposure without corresponding conversions, causing the product listing weight to decrease and the ranking to drop, thus forming a vicious circle. When advertising, you must analyze the background data and adjust and optimize keywords.

3. No core selling point

The core selling point of your product is the important factor that distinguishes it from your competitors. It can show your potential buyers the value you can provide. That is, from the perspective of consumers' interests, it shows them how your product can solve a specific problem, rather than simply introducing features and advantages.

For example, for electronic products, the title may say waterproof or anti-noise, and the professional terms of the product can be displayed in the description. For consumers who see the product, your selling points must be clear enough; otherwise, how can you convince people to buy it instead of choosing another product?

No matter how good the quality of your product is, if you don’t show it to consumers, they won’t know it. So after choosing the right product, sellers need to learn how to optimize listings and marketing promotions.

4. Deal with your negative reviews

When selling online, it is the merchant's responsibility to handle any questions from the buyer. Communication is key - usually the customer service work that merchants need to do is simply to explain why the delivery is delayed, how to return or exchange the goods, or answer questions about product selection and use. However, sometimes when an order is sent in, it is very likely that the customer will receive a bad review. And bad reviews have a great influence on a product or even a merchant.

At the very least, the product will be unsold, and at worst, the business's reputation will be damaged. Many businesses must have received negative reviews, especially when there are a lot of activities. If you receive a negative review, don't be too upset or overly doubt yourself, but respond positively.

In short, all Amazon merchants must find ways to increase store sales. If the sales rate of an Amazon store is very low, you must find a way to improve this data. I hope the above content can solve everyone’s problem.

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