Can shein platform do this? What are the advantages?

Now, to do cross-border e-commerce, you need to choose a suitable platform. There are many platforms for cross-border e-commerce. Different platforms are suitable for different markets. So before choosing a platform, you must first look at what market you want to enter. So if you want to do shein platform, is it worth it?

Can shein platform do it?

SHEIN is very popular in overseas markets. It currently ranks first among iOS shopping apps in 54 countries and first among Android devices in 13 countries. In the "BrandZ Top 50 Chinese Global Brands 2021" list released by Google and WPP on May 10, SHEIN ranked 11th, higher than Tencent, ZTE and BYD.

Obviously, SHEIN is now the most well-known Chinese cross-border fast fashion brand in the world. SHEIN has successfully entered the Middle East, Southeast Asia and other markets. The obvious advantages are as follows:

First, low price advantage

Amazon is to Americans what Taobao and Tmall are to Chinese people: “To buy things, go to Amazon.” SHEIN is the fast-fashion Chinese version of ZARA. Although ZARA products are very cheap, SHEIN is only a fraction of it.

New SHEIN users will enjoy a 70% discount, with women's T-shirts costing only $6 and dresses costing no more than $12. The discounted prices are also quite good.

No one can refuse a low price, let alone a product with a sophisticated design.

Second, the supply chain response speed

According to SHEIN's official website, the number of new products released this week reached 29,210. This rapid growth strategy is inseparable from SHEIN's integration of its supply chain.

Now, SHEIN has formed its full-process supply chain system, including fabric development, sample development, mass production, quality management, warehouse management, logistics distribution, etc.

At the same time, SHEIN has made strict demands on many clothing suppliers in Guangzhou:

After the prototype is sent to the supplier, the order quantity is generally 100-500, and the supplier can complete it within 7 days at the fastest. Compared with ZARA's 3-4 weeks, SHEIN can be regarded as a crushing player.

In terms of product quality, SHEIN will evaluate suppliers based on delivery time and defective product probability. Suppliers with lower rankings will be directly eliminated, and suppliers with higher rankings will receive rewards such as investment.

Some sellers may be confused. There are so many new products on the platform. What if users don’t like them? SHEIN’s solution is to remove them directly from the shelves, and then launch products that users like and produce them quickly. This is also related to whether the platform’s supply chain is sufficient.

Third, business promotion model

The company has announced advertisements on multiple platforms including Tik Tok, Pinterest, Instagram, Facebook, etc. However, unlike other brands, SHEIN did not use KOL, but KOC.

KOC publishes information on major social media platforms and can also receive free product distribution or promotion commissions every month.

If you want to succeed on the shein platform, you need to have a certain understanding of the platform, and then know its market and the characteristics of the platform. Once you understand it, you will know whether this platform can be done. In fact, it is relatively easy to do it if you do it seriously.

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