WeChat Stores releases a series of big moves

"New developments in WeChat Stores, e-commerce strategy upgraded again." At a time when competition in the e-commerce field is becoming increasingly fierce, WeChat Stores are making frequent efforts. The launch of a series of new initiatives not only affects the business strategies of merchants, but also brings new experiences to consumers. What are the new actions of WeChat Stores? What kind of strategic layout is behind it? This article will explain it to you in detail.

According to the latest announcement, starting today (November 25), Video Account Stores will remove existing products in batches, and Video Account Stores must be upgraded in order to continue operating.

This is a new round of efforts and iterations for WeChat Stores, following the first appearance of "WeChat Stores" in Tencent's Q3 quarterly financial report on November 13. A series of new measures have been released around merchants and service providers within the ecosystem.

For example, it also launched a new site, "WeChat Store Growth Center"; fully upgraded WeChat Store service providers to the WeChat service provider platform; and released the 12.12 year-end Good Products Festival event incentive plan.

All of the above measures show that WeChat Stores are optimizing the service provider experience within the ecosystem and improving the operating efficiency of merchants. This also shows WeChat's long-term investment and development determination in the e-commerce field. For merchants, this is also an important period to adjust strategies and seize new opportunities.

01. Merchants should upgrade their WeChat stores as soon as possible

Merchants who have not yet upgraded their video account stores to WeChat stores should upgrade as soon as possible.

According to the latest announcement, starting today (November 25), Video Account Stores will remove existing products in batches, and Video Account Stores must be upgraded in order to continue operating.

After seeing the announcement, Jianshi also verified with the official customer service and received a definite reply.

WeChat's move is intended to encourage all merchants to use the latest WeChat store platform functions and services to improve user experience and transaction efficiency.

Therefore, merchants who have not yet upgraded should hurry up. For specific upgrade methods, please refer to the previous article of Jianshi (10 issues you are most concerned about regarding WeChat store upgrades)

02. The new site of “WeChat Store Growth Center” is launched

Recently, the official also launched a new site "WeChat Store Growth Center", and will update platform announcements and related rules on the new site in the future.

Screenshot of the new site page (partial)

As stated in the announcement, with the upgrade of WeChat Stores, in order to facilitate the understanding and unified management of the rules, the platform will launch a new site called "WeChat Store Growth Center", which will include all announcements, rules, agreements, terms, specifications, details, guidelines, etc. (collectively referred to as "platform rules"), and gradually migrate the existing platform rules in old sites such as "WeChat Stores | Announcements and Rules" to the new site.

Starting from today (November 25), the old site will no longer update platform rules and other dynamics. The relevant content will be based on the "WeChat Store Growth Center". The old site is expected to be officially offline in January 2025.

The launch of the new site provides merchants with a more centralized platform rules and announcement release channel. This centralized information management helps merchants obtain important information more quickly and improves their operational efficiency.

It is also worth mentioning that a few days ago, WeChat also released an announcement on the upgrade of the WeChat Store Service Provider Management Platform, announcing that from December 9, WeChat Store service providers will be fully upgraded to the WeChat Service Provider Platform and enjoy the newly upgraded WeChat Service Provider Platform capabilities.

This move is mainly aimed at service providers. The new upgrade not only simplifies the service provider entry process and optimizes the entry threshold standards, but also adds a number of new capabilities such as binding stores, upgrading data viewing, operating accounts and information management.

This will further enhance the operational capabilities of service providers and attract more high-quality service providers to join WeChat's e-commerce ecosystem, thereby enhancing the e-commerce competitiveness and service level of the entire WeChat ecosystem.

03. WeChat Store 12.12 Year-end Good Goods Festival Incentive Plan

Recently, Jianshi also noticed that WeChat Stores released GMV target incentives for the 12.12 promotion.

This is the second incentive plan after the name change of WeChat Store. Not long ago, an incentive plan for the Double 11 Good Products Festival was also released.

According to the latest announcement, this activity requires WeChat store merchants and experts to meet relevant requirements and complete registration within the specified registration time.

During the event, live streamers who choose to broadcast under the "Shopping" category and whose cumulative transaction data meets the corresponding target threshold and complies with the event requirements can receive the E-Commerce Growth Card's "Instant Incentives" and "Post-Event Incentives".

In addition, registered merchants are also required to create a live broadcast notice during the event, and invite users to make reservations for live broadcasts in video accounts, communities, public accounts, Moments, etc. During the event, select the [Video Account Live Broadcast-Shopping] category for live broadcasts, and the entire live broadcast content must be live broadcast content with goods.

This incentive plan can effectively motivate merchants and influencers and drive sales performance by setting clear GMV targets and providing a reward mechanism.

From the above measures, we can see that Tencent is building its e-commerce closed loop through WeChat Stores and upgrading its entire e-commerce strategy. This not only provides new growth opportunities for merchants, but also brings new development momentum to the WeChat e-commerce ecosystem. As a merchant, now is an important period to adjust strategies and seize new opportunities.