If you want to do marketing and sales, you must know these points

If you want to do marketing and close deals, you must know five sentences and six rules of influence. These are the magic weapons that merchants use to stimulate the public to buy. Only by mastering these basic knowledge can we become a qualified marketer. I hope this can be helpful to everyone and is recommended for marketers to read.

1. Five sentences

If you can comprehend these 5 words, you will at least surpass 80% of marketers.

The first sentence: Theory only makes sense to people. When they see others taking action, they will take action. The more people take action, the more they will take action.

Second: Seeing that the person who takes action has achieved the result, he will be more eager to act

The third sentence: When people who are taking action are all grabbing limited-time and limited-quantity items, he will take action immediately

The fourth sentence: Keep the other party focused and involved at all times, and he will be more motivated.

The fifth sentence: The most important part of a deal is to create an atmosphere where everyone is taking action.

The carrier of this process can be completed through social networks and live broadcasts.

2. Six Laws of Influence

The six universal elements behind marketing are: reciprocity, commitment, conformity, liking, authority, and scarcity.

These six elements are the magic weapons used by many businesses to stimulate public purchases.

① Scarcity

Scarcity in marketing is about taking advantage of people’s fears. The sense of scarcity is about taking advantage of people’s fear of losing. For example, limited quantities or deadlines are all artificially created sense of scarcity.

② Follow the crowd

People have a herd mentality. The more people buy, the more people will be attracted to buy.

Many milk tea shops have long queues for people to buy milk tea because of this principle.

On Taobao, most people prefer to place orders with merchants with the largest purchase volume.

③Preferences

People prefer people who agree with their views, and people prefer people who are the same type of people as themselves.

This is why many sales people will cater to their preferences.

Many people who work on brand IP will package themselves and tell their own stories or brand stories. This will also make people of the same kind, that is, the target group, feel favorable and then generate purchasing behavior. This is to make themselves stand together with the target users and make users feel that we are the same type of people as them.

④ Reciprocity

The principle of reciprocity holds that we should try to repay others in a similar way for everything they have done for us. Simply put, we should repay others with a similar behavior.

If someone shows you a favor, you should repay it with gratitude, and you cannot ignore it, let alone repay kindness with resentment. As a result, this most effective weapon of influence around us has been used by some people to gain benefits.

⑤ Commitment

We all like to keep our words and actions consistent, which means that once we express our position, we will unconsciously defend it.

Many businesses take advantage of this to get users to make a commitment first, and then users will choose to buy in order to fulfill their promise.

Many managers also use commitments to let others set goals and let other colleagues see the goals you set, so that they will want to achieve this goal.

⑥Authority

Most people will subconsciously obey instructions from authority figures.

Many people unconsciously develop a sense of trust in experts, celebrities, and influential people.

Therefore, many businesses will take advantage of the authority effect and invite experts and influential people to attend conferences or do publicity.

Author: Lao Chen

Source: WeChat public account: "Lao Chen's Deep Thinking (ID: laochensdsk)"