What should I pay attention to when modifying the title on Shopee? How to choose words?

What should I pay attention to when modifying the title on Shopee? How to choose words?

Merchants who run online stores all know that after the product is successfully released, if you want to modify the title, pictures, details page, etc., you must follow the rules to avoid mistakes. So what should Shopee pay attention to when modifying the title? The following is an introduction for everyone.

What should I pay attention to when modifying the title on Shopee?

1. There should not be keyword stacking in Shopee titles.

2. Make full use of every character of the keyword.

3. Don’t just add big words, but also add some long-tail words and first-level category words. This can increase exposure and conversion at the same time.

4. Make sure the title has no grammatical problems or spelling errors, otherwise it will have a significant impact.

5. You cannot copy other people’s titles.

How to choose keywords for Shopee titles?

1. Look at similar products and refer to peers. The most direct way is to look at similar products. Because of cultural differences, sometimes we don’t know the names of many things. We can look at peers and if we see words that match our own products, we can just copy them.

2. Select keywords for advertising. Through Shopee's paid advertising window, we can see which keywords that match our products have a higher search volume and use them directly, which is a bit like selecting keywords for the through train.

3. Product labels. One product can have 18 labels, and you can directly refer to peers for this.

4. Title combination. Because Shopee does not have a detailed page with pictures and texts, the main picture and title need a lot of product information and marketing information. It is recommended not to have too much nonsense. We should find ways to let buyers quickly get our selling points. I recommend my own combination: marketing words (such as immediate delivery in stock, how much is the price for a few pieces) + product feature words (such as breathable, cool, size, material, etc. related to product features) + secondary marketing words (such as free shipping, buy two get one free, etc.).

5. Do not repeat the title of the same item. Even if it is the same item, the title cannot be exactly the same to prevent it from being considered as duplicate distribution.

In general, when modifying the title, Shopee should ensure that the product title can be read normally without the phenomenon of word stacking. Secondly, the title needs to include the first-level category and long-tail words, and the spacing between the keywords in the title should be as short as possible. I hope the above content will be helpful to everyone.

Recommended reading:

Can I buy a Shopee account? Is there any risk in buying it?

Will the Shopee accounts be linked? What should I do if the accounts are linked?

How to unfreeze a frozen Shopee account? Why was it frozen?

<<:  What are the requirements for listing on Shopee Brazil? What are the tips for opening a store on Shopee?

>>:  Is the ozon e-commerce platform easy to operate? Detailed answer

Recommend

Are all Shopbop products genuine? Is that true?

Shopbop is a fashion women's clothing shopping...

What does a digital credit card mean? What are digital credit cards used for?

With the rapid development of science and technolo...

Xiaohongshu search: a must-have for brand marketing in 2024

From user insights to content creation, we analyze...

Does LianLian Pay support WeChat payment? What payment methods does it support?

LianLian Pay is one of the leading third-party pay...

7000-word review: The rise and crisis of the fashion empire lululemon

Following this article, let’s take a look at the r...

What does FBA shipping cost mean? How is it calculated?

FBA is a drop shipping service provided by Amazon ...

Short dramas go abroad, sinking without borders

Short dramas have been booming in China recently, ...

What are the off-site promotion methods for Amazon?

Amazon promotion can be divided into two ways: on-...

Can Amazon individual sellers send FBA products? What should I pay attention to?

There are many people doing cross-border e-commerc...

8 very impressive copywriting

In this fast-paced era, are you eager to find copy...

Let me tell you a joke. I just seem to understand what is Xiaohongshu planting?

Do you know how to operate a Xiaohongshu account? ...