What does Amazon off-site promotion mean? What are the channels?

Merchants who have opened stores on Amazon know that if they only promote on the site, the increase in traffic is very limited, so many merchants will not only promote on the site, but also promote off-site at the same time. Speaking of off-site promotion, many novices are still relatively unfamiliar with it. What is off-site promotion?

What does Amazon off-site promotion mean?

There are five main channels for off-site promotion on Amazon: deal websites, social platforms, influencer marketing, blog promotion, and off-site advertising.

1. Deal website

The buyers on the Deal website have a strong desire to shop and a large amount of traffic. Therefore, if you find the right platform and the right discount code, it will be very easy to place an order, which can bring huge traffic and sales in a short period of time.

The main off-site deal platforms in the United States include Slickdeals (SD), Dealnews, Techbargain, Bensbargain, dealplus, etc.

2. Social platforms

Foreign social platforms such as Facebook, Twitter, and Pinterest are considered the best off-site promotion platforms. Their main features are fast dissemination and wide influence.

For example, on Facebook groups, discount groups with tens of thousands of discounts are all users with a strong desire to shop, which can increase sales in a short period of time.

3. Influencer Marketing

The method of promoting product marketing is to find channels on Youtube, pages on Facebook, and influencers on Tiktok.

The cooperation methods are not limited to: giving free samples, sending codes to influencers, and then users directly click on the short link to purchase, and the influencers take commissions, etc.

4. Blog Promotion

Off-site blog promotion is to establish cooperation with websites that echo the product, let bloggers mention the product in the article, and guide users to place orders on Amazon.

This off-site promotion method is more expensive and extremely picky about products. For example, the supruce, establish cooperation with the service providers below, and those who are interested can try it.

5. Off-site advertising

The main off-site advertisements are Google ads and Facebook ads. Similar to Amazon ads, these ads generally require a jump to Amazon through an independent site to place an order.

Amazon off-site promotion means promotion outside the Amazon platform, such as some mainstream social platforms. The promotion effects on different platforms are also different, and off-site promotion also faces the problem of inaccurate traffic, so it is necessary to accurately guide the traffic.

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