How to change the price of Lazada event if it is wrong? What are the pricing tips?

If you want to get traffic and orders on the Lazada platform, you need to constantly participate in activities to promote them. Some activities require products to have activity prices, but in fact, some merchants are not familiar with the activities and set the prices wrong. How should you modify the activity prices at this time?

How to change the price of Lazada event if it is wrong?

If the pricing of your Lazada product is wrong, it cannot be modified once it is submitted to the platform for review; after the review is passed, if you do not want to participate in the promotion because the promotion price is wrong, it is recommended to remove the promotional product in time to avoid affecting your profits due to the large number of promotional orders, which is not worth the loss.

Therefore, pricing for Lazada activities is very important. What are the tips?

1. Lazada Product Pricing

The original price of the product is directly related to the price of the Lazada event. If the price of your product is too low, then the discount during the event cannot be too large, otherwise there will not be enough profit, which will have a certain impact on the store.

When pricing Lazada products, sellers need to consider costs, labor, logistics, and promotion. It is recommended to ensure that the product profit is around 30%, which is more conducive to promotional discounts.

2. Minimum discount

The platform will consider the original price of the event product and the minimum discount percentage of the promotional price. If the discount is too low, the event cannot be reported.

For Lazada product promotion discounts, it is recommended that they be 30% to pass the review. Specifically, it should be determined based on the purpose of the promotion and the profit. For example, if you want to clear inventory through promotion, a larger discount will be more conducive to placing orders. If you want to increase profits through promotion, you should set it based on the actual profits.

Finally, let me say it again. After a Lazada event is submitted for review, the price cannot be changed. The only way to stop participating in the event is to remove the product from the shelves. Therefore, the impact is still relatively large, and you must carefully plan the event pricing.

If the activity price of a Lazada store is set incorrectly, you can contact the customer service of the activity. They will tell you how to modify it. If the merchant does not have the authority to modify it, the customer service will also help you modify it. However, if the activity has already started, the price of the order sold cannot be modified.

Recommended reading:

Which one has more traffic, Shopee or Lazada? Which one should I choose?

Is the Lazada store ID the same as the seller ID? How to bind a Lazada store to a P card?

How to deal with the out-of-stock timeout of Lazada store orders? What happens if Lazada delivery is overdue?