What are the product selection skills for Shopee cross-border e-commerce? How to do it well?

Now more and more merchants are opening stores on the Shopee cross-border e-commerce platform. For Shopee merchants, it is necessary to understand some skills in operating stores, such as product selection. So what are the skills of Shopee cross-border e-commerce product selection?

What are the product selection skills of Shopee cross-border e-commerce?

1) Avoid shipping restrictions

When selecting products, the first thing to consider is whether the products meet the transportation requirements. Products that do not meet the requirements will increase transportation costs.

Cross-border logistics takes a long time, and products with large volume and heavy weight will increase logistics costs, and the risk of cargo damage is also relatively high.

Moreover, cross-border stores all use Shopee's official SLS logistics for transportation. If the volume of the package exceeds the transportation limit after the product is packed, the order will be cancelled and the delivery will not be completed on time, which will also affect various indicators of the seller's store.

2) Consider profit margins

When selecting products, whether the product can make a profit is definitely the key to the selection.

Before purchasing, refer to the purchase price of the product and the price of competing products on the platform, and then set a reasonable price based on your actual sales cost. Pricing determines your profit.

The seller's operating costs include: platform commission (collected after three months), transaction fees, freight forwarding fees, domestic shipping costs (some sellers offer free shipping), international logistics fees, etc.

When pricing your products, you must include these operating costs into the product pricing. This is often referred to as hiding prices. You must learn how to hide prices so that you don't lose money.

3) Product type allocation

The purpose of selling products is to make a profit, but even if there are hundreds or thousands of products in a store, not all of them can make a profit.

Affected by market competition, if a higher profit is set for each product, it will be difficult to obtain orders.

Therefore, different products should play different roles in the store. Some products are to achieve profits, and some are to attract traffic to the store.

You can divide products into three types based on their click volume and sales volume: hot-selling products, traffic-generating products and profitable products. Different types of products play different roles.

Hot-selling products: Hot-selling products are generally products with high weight in search rankings. They are characterized by strong market demand. Hot-selling products are mostly products that suddenly become popular due to a popular factor.

Traffic-generating model: The biggest features of the traffic-generating model are low price and practicality. It uses ultra-low prices to attract traffic, increase store entry rates, and help convert other profitable products.

Profit payment: Profit payment is the main source of profit for sellers. The products have a certain premium ability and can gain the trust and recognition of customers.

4) Research market competitors

As I just said, product pricing will be affected by market competition. For example, if the average selling price of a product in the market is 10 yuan, and your similar product is priced at 50 yuan, it will definitely not sell.

Therefore, when selecting products, it is necessary to make a comparative analysis from aspects such as the number of competing products in the market, rankings, monthly sales volume, selling price, product reviews and user feedback.

Find the gaps in the market through analysis and highlight your own advantages. Do you have an advantage in purchase price? Or is your listing better, making people more willing to buy?

Only by finding the market gap and your own positioning can you have clearer operational goals.

5) Delivery time limit

Shopee has actual delivery requirements. Taking Taiwan as an example, the DTS is three working days. If the goods have not been delivered to the warehouse within DTS+3 (that is, 3 working days + 3 natural days), the order will be cancelled.

Therefore, you need to ensure that the order can be shipped in a short time. You need to confirm the delivery time with the recipient and pay attention to the logistics situation.

6) Provide after-sales service

Most sellers have no source of goods and have basically never used the products themselves, so they cannot confirm the quality of the products shipped.

If the product has defects when it leaves the factory or is damaged during the long transportation process, the seller will have to spend time dealing with after-sales issues.

Therefore, when choosing products, you must consider the possible problems that may arise during transportation and ensure the tightness of the packaging.

If you cooperate with freight forwarders, you should also assess the freight forwarders' wrong delivery and missed delivery rates to avoid increasing after-sales work and affecting store operations.

As long as you do it long enough, everyone will encounter after-sales problems.

When encountering such a situation, it is important to play a good role of customer service: when encountering problems, comfort customers by giving them gifts or coupons, etc., to increase customer retention and repeat purchases.

The above are several factors that need to be considered when selecting products. E-commerce is a complicated job, especially cross-border e-commerce. If you can consider the above aspects, I believe you will do well in product selection.

Recommended reading:

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