What are the cross-border e-commerce marketing strategies? Cross-border e-commerce marketing strategies

In recent years, the development of cross-border e-commerce has been getting better and better, and the platform traffic is relatively large. Therefore, many people have seen the bonus period of cross-border e-commerce and want to use this time to market their stores. So what are the cross-border e-commerce marketing strategies? Let us explain them to you below.

1. Store positioning and product positioning

This is a market strategy that is most easily overlooked by newcomers. As a cross-border seller, you should clearly understand where your core consumer market is, where your customers' needs are, what your store's characteristics are, and where your own advantages are. This is the first step to store success, and all subsequent promotion and operations are based on this point.

2. Community Marketing

The most suitable online marketing method for cross-border e-commerce is "community marketing". Social marketing is interesting and accurate, and can retain existing users to the maximum extent. It also brings greater development potential and more sticky management methods to cross-border e-commerce, thereby ensuring the effective benefits of enterprises. Social marketing is also one of the most important online marketing methods in the current economic situation.

3. Set hot search topics

Trending topics are the hottest new content marketing trend on platforms such as Facebook, Twitter, and Instagram. Trending search terms help companies reach the right audience at the right time and attract target audiences to their websites.

4. Send emails at the right time

Sending emails to consumers at the right time can get more clicks, drive more traffic to your website, and thus lead to more conversions.

When is the right time to send emails? It is difficult to have a unified standard. Generally speaking, the right time is when consumers are likely to open and read emails, and even willing to share the email content on social media and visit your website. CoSchedule research found that the right time to send emails is 6:00 am, 10:00 am, 2:00 pm, 8:00 pm, 10:00 pm and 12:00 pm local time.

Regardless of the e-commerce platform, we need to market our stores, and the cross-border e-commerce industry is in a period of traffic dividends, so merchants must seize the opportunity, formulate marketing strategies suitable for their stores, and tap into potential customers!