How to get the Amazon Gold Shopping Cart? What should I pay attention to?

Amazon is a cross-border e-commerce platform. In recent years, more and more merchants have joined the cross-border e-commerce platform. Different cross-border e-commerce platforms have different basic gameplay and rules. How to get Amazon Gold Shopping Cart?

1. How to get the Amazon Gold Shopping Cart?

With the Amazon buy box, there is hope for orders, so the following factors are important:

1. Products

To get the Amazon buy box, first of all, the products you sell must be new. If the products you sell are refurbished or second-hand products, then there is no chance of getting the buy box.

In the early stages of account development, small sellers should first choose professional sellers, lay a solid foundation, and focus on sales. Only when sellers have sales data can the Amazon platform rate you according to your situation, and slowly you will accumulate some valuable information on the Amazon platform. At the same time, sellers can also increase the exposure of their own products in various ways, such as selling hot-selling products at a lower price to increase sales.

2. Price

Price is an important factor that affects product sales, and it is also an important factor that determines whether you can get the Amazon buy box. Regarding the price issue, some sellers have said that they set their product prices lower than others, but why does the buy box still belong to others?

Of course, the factors that affect the buy box are not just price, there are other factors. At the same time, when Amazon checks the price, it not only looks at the product sales price set by the sellers, but also refers to your shipping cost. That is to say, if your product sales price + shipping cost is higher than that of other sellers, your product price will be less competitive.

For this reason, when setting prices, sellers should pay attention to the price buyers receive, rather than simply the product selling price.

Generally speaking, price plays a very important role in the competition for the ownership of the gold shopping cart, especially in low-end products. The price and the gold shopping cart are closely related. Therefore, in order to take advantage of the price, you can skillfully use optimization tools.

3. Ensure product quality and improve assessment indicators

In addition to sales volume, small sellers should also pay full attention to various account assessment indicators. In terms of order defect rate, sellers should reply to buyers' emails as soon as possible while ensuring product quality, actively improve buyers' user experience, and try their best to increase buyers' favorable reviews and number of reviews. In terms of logistics, small sellers should use FBA more often to ship goods, which not only ensures the efficiency of logistics, but also helps to improve the platform's score on the security and reliability of seller accounts. In addition, the exposure and transaction rate of FBA shipments are generally better than those of local foreign shipments or domestic shipments.

2. Things to note when getting Amazon buybox:

The first step is that you must have an account, and it must be a professional account;

The second step is that once you have an account, you must also have a sales history, and an excellent sales history;

The third step is goods. Of course, there must be goods in the shopping cart, and they must be brand new and unused goods;

The fourth step is inventory. If your product is popular, you must have sufficient inventory to support it. Otherwise, once the product is out of stock, the buy box will automatically be transferred to another seller.

If you want to get the golden shopping cart on Amazon's cross-border e-commerce platform, you need to pay attention to the above factors. At the same time, when getting the golden shopping cart, you also need to pay attention to some matters. After understanding these, everyone will try their best to do it, and basically there will be no problems.

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