99% of physical store owners don’t know this fission customer acquisition method, which can boost customer flow

This article describes a method that a physical store owner can use to acquire customers through fission, using private domains to attract potential customers and then convert them into loyal customers. If you are interested, let's learn about it~

Many people use public platforms to attract more potential customers into the store, or attract natural offline traffic into the store to increase sales and improve performance.

However, these people have overlooked the importance of private domain (WeChat) and do not attach importance to the operation of private domain at all. If these customers are not effectively retained and developed, they will only become one-time passers-by instead of the loyal customers we need.

Therefore, stores need to use various means to guide customers into the private domain and into your WeChat, and convert them into loyal customers through WeChat operations, private chats, Moments operations, and community operations.

The importance of private domain is not just about keeping customers repurchasing and converting them into loyal customers.

The importance of private domain also lies in the fission of private domain customers, that is, through fission activities, private domain customers can bring you more new customers. This method is not only low-cost, but also has a very high conversion rate, because customers tend to trust recommendations from people around them rather than advertising or other marketing methods.

If a store does a lot of traffic-generating activities in the public domain but ignores the importance of the private domain, it will waste the opportunity for these customers to bring you new customers.

Because private domains can effectively get customers to help with fission and referrals, thereby gaining more sales and business opportunities.

01

Fission and attracting new users belong to social traffic, which is the most important free traffic on the Internet.

We should be good at leveraging the power of social platforms (WeChat public accounts, WeChat groups, and Moments) to trigger users to share and spread information driven by benefits.

Attracting new users and fission emphasize dissemination and sharing, and bring about dissemination, fission and attracting new users through the sharing behavior of old users.

How can we make users willing to share, spread, split, and bring in new users?

This requires the design of a fission mechanism and a mechanism for the old to lead the new.

If we want users to do something we want them to do, we need to design, guide, and hint. But it must be very simple and smooth, and the user can get what he wants after it is done. (For example, if you want users to pay, you want users to fission and bring in new users, you want users to like and comment, all of these can be achieved through design, guidance, and hints)

There are two core points in the fission process. Whether designing the fission process or designing the marketing process, two standards must be met.

The first one is to follow human nature, and never go against human nature.

The second is simplicity. The process must be simple enough at all times.

If your process is not simple, it will be difficult for them to operate in many aspects when doing fission with a wider audience, and a large number of users will be lost.

The logic of designing a fission activity is to design a bait first. This bait must be attractive. The bait determines how many people this activity can bring. The secret to successful bait design: low cost, high attraction, and potential customers. You can design bait according to your own industry/product.

How to split the bait? There are several ways:

1. The most common method is to post on Moments

For example, you can post to Moments for 2 hours but you cannot block others. When the time is up, take a screenshot and send it to claim it.

We send the copywriting and posters for the circle of friends to our customers, so the copywriting and posters are also very important.

There are 3 key points to note:

1. Our Products
2. The benefits of adding WeChat
3. WeChat QR Code

Customers who add you can also post on WeChat Moments to receive benefits. As long as the bait is attractive enough, and the number of initial participants in the event is large enough and of good quality, you can quickly attract customers.

If the bait is not attractive, others will not want to participate.

If there aren’t many people participating at the beginning, or if the quality of these people’s circles of friends is not very good, it will be difficult to expand the event.

2. In addition to the front-end bait, add lucky draws, group buying, and bargaining

① Lucky draw

For example, the event gave out a total of 1,000 drinks as raffle prizes, and all customers could easily participate. They only needed to add WeChat to draw a chance for a no-threshold raffle.

After winning the prize, you need to invite a customer to add WeChat to get another chance to win the prize.

The content of the lottery can be designed to be very rich, and it can be designed according to your own products. As long as the back-end sales are designed well to lock in customers, there is no need to worry about losing money on the lottery, but the input-output ratio must also be calculated.

If many people want to participate in the lottery, they must invite their friends, so that they can generate many customers.

②Group buying

Group buying means inviting friends to buy together, and there are more discounts when there are more than three people in a group.

④Bargaining

The most familiar one is PDD's "One Cut" strategy, which can also generate many customers.

02

After bringing in new customers through fission, the next step is to lock in these customers through WeChat operations and customer lock-in plans.

1. WeChat Operation

WeChat operation is to maintain customers through private chats, communities, and Moments, and to establish connections and trust with customers.

WeChat operations should be non-intrusive but interactive.

And be able to provide value and benefits and answer their questions.

2. Locking in customers follows five principles

They are:

1. The first principle is that the money is with you, such as a membership card.
2. The second principle is that you have the opportunity, such as a lottery when you make a purchase.
3. The third principle is that if you have a gift, you can redeem it for something based on how many points you accumulate.
4. The fourth principle is that the benefits are with you, and you can get discounts and discounts on consumption.
5. The fifth principle is that there is trust in you, and trust, relationship, and connection are established with you.

Author: Lao Chen, WeChat public account: Lao Chen's Deep Thinking