How to get A+ on Amazon without a brand? What is the method?

Many products on the Amazon platform are beautifully described with pictures and texts, but some buyers cannot get on the A+ page because they do not have a brand. At this time, the product details can only be described in text. So how can unbranded products sold on Amazon get on the A+ page?

How to get A+ on Amazon without a brand?

First of all, before uploading, we need to design the product A+ page based on the product selling points and organize the product copy. After designing the A+ page, we can upload the finished A+ page to Amazon.

(1) First, we find the A+ page in the advertising column in the Amazon backend.

(2) After finding it, click Create A+ Page Description, click to fill in the corresponding name, and select the corresponding uploaded template.

(3) Then fill in and upload the parent or child. This means that a product has multiple sizes or colors, and the parent is the main model, and then apply the ASIN.

(4) Fill in the form, review it, and check it. If there are no errors, click Submit for review. It usually takes 5-7 working days. After the review is passed, you can upload it to the Amazon A+ page, and it will be displayed in 24 hours at most.

Amazon A+ pages are a powerful tool for product conversion. If we have products that have obtained brand registration, we must upload A+ pages. The conversion rate of A+ pages is incomparable to other conversion methods and is much higher than the conversion rate of main pictures. If you have already obtained brand registration, do not waste it and upload A+ pages immediately.

How to do it well?

Use banners:

You can use banners. Text-heavy sections should be separated by brand images in the banner. Slogans can also highlight product features to attract shoppers’ attention. However, banner ads can be problematic on mobile devices.

Add a chart:

Charts can help consumers compare your product catalog. Comparison charts allow shoppers to find other products you sell without leaving your listing. They can also help create a better experience by detailing the features of each product. Additionally, they can be used to upsell other products with better or advanced features.

Text and Visuals:

Similar to the points about upselling in the previous tip, knowing when to use text and images can guide customers through the buying process. When making comparisons, determine whether your goal is to sell an existing product or a different one. Using high-quality images and more descriptive text on a featured product can help guide shoppers to that product. Products with fewer features or benefits don’t need an in-depth description.

If you don’t have a brand on Amazon, you cannot get A+, because the most basic condition for A+ is to have brand registration. Here we recommend that Amazon merchants without a brand register a brand, so that the store can obtain more traffic and orders, and the store can also have more permissions and resources on Amazon.

Recommended reading:

What is the role of Amazon product videos? How to upload buyer show videos?

How to fill in the order number for Amazon orders? Why is there no information in the Amazon order number?

What does Amazon conversion rate mean? How to calculate it?