Which categories have the highest sales on Shopee? How to choose products?

There are all kinds of products for sale on the Shopee platform. You can choose the right category and the right product to open a store and sell according to your own ideas. Some friends are more cautious. I want to ask you if you know what category has the largest sales volume on Shopee?

The categories that are generally hot-selling on various sites are: 3C electronics, women's clothing, maternal and child products, household products, fashion accessories, etc. These are all hot-selling categories, which means that the market size is large, which also means that the competition will be greater. Although the market for other categories is small, the competition will also be much smaller. Although you can't do it too big, you can still make a lot of money in the future.

So the question is, should I choose a hot-selling category with a large market size? Or should I choose a small category with a small scale and little competition?

If you are thinking about category selection from this perspective, I regret to tell you that your thinking is wrong. When choosing a category for Shopee, don’t just consider the size of the market, but think about what categories you are good at and what groups of people’s needs you understand.

Why do I say so? Because of Shopee's shipping fee, no matter how many products buyers buy, the shipping fee they pay is fixed, so they are accustomed to buying all the products they need in one store because this can save shipping costs.

In this case, Shopee stores should not have the same hot-selling single product thinking as Taobao, but store thinking. We need to plan our own product structure. Otherwise, customers will come to the store and only buy one product. After deducting the shipping fee, we will not make money, and it would be good if we don’t lose money.

On the Shopee platform, which does not have much data support, the only basis for laying out the product structure is that you truly understand the products and the people. Otherwise, you will not be able to run a profitable Shopee store.

For example, seller A is a domestic maternal and infant seller. She knows exactly what products mothers need, so she can create a store that allows customers to buy multiple items.

For example, if client B is a straight man but he just wants to sell women's clothing, he will definitely not be able to do it well because how can anyone buy from him if he doesn't understand the basic women's shopping psychology and clothing styles?

How to select products?

1. Determine what kind of products you want to sell and what kind of products are easier to sell. Choose products based on local customs and characteristics. You can learn about the daily hot-selling product data of each site through Shopee’s official public account.

2. Be familiar with the weekly reports of each site. When you work on Shopee, each seller will be assigned an investment manager. Every week, you can check the market conditions of each site based on the manager's weekly report, and select products to put on the shelves based on the hot-selling categories of different sites.

3. To have an understanding of the homepages of major Shopee sites, you can find out which categories of goods are selling well in the weekly report. You can go to the homepage of each website to see if there are any products in the same category that are selling well. During the query process, take out the products sorted by sales and exclude advertisements.

4. After choosing a shop, you should pay attention to whether the products meet local needs. For example, there is no winter in Southeast Asia, and the tropical monsoon climate is mostly summer, so there is basically no demand for winter items (down jackets). This is also a product selection technique. After selecting, you can upload it directly to the background.

Therefore, when you are doing Shopee, you must choose a category that you understand or a group of people who understand it. This is very important. No matter whether it is a large category or a small category, if you don’t understand it, you will definitely not be able to do well in Shopee!

Recommended reading:

How does Shopee Taiwan Station ship goods? Introduction to Shopee Taiwan Station

Does Shopee have overseas warehouses? What are the advantages of overseas warehouses?

Can a Shopee store be reopened after being closed? What are the reasons?