Will Amazon limit traffic after a few warnings? How to avoid downgrading traffic?

When doing cross-border e-commerce on Amazon, you need to understand some of the platform's rules, otherwise your store or product may be punished. Although Amazon has strict management, it will also give merchants some opportunities, such as warnings for illegal products. So how many warnings will it limit traffic?

Will Amazon products be restricted if they are warned several times?

three times.

Amazon detected a seller’s previous review and sent a warning letter, stating the seller’s violation and imposing a “limited flow and reduced rights” penalty on the seller’s listing for about 30 days.

In layman's terms, Amazon needs to deal with sellers' Amazon violations in about 30 days, and during this period adjust the frequency with which buyers see these products. This situation may not only happen to one seller, and according to this trend, Amazon may vigorously promote the ruthless move of "limiting traffic and reducing rights" in the future.

How to avoid downgrading?

For long-term out-of-stock situations, sellers can use the following methods to reduce the occurrence of out-of-stock situations:

1. Prepare goods in advance. Evaluate the preparation period, delivery time, and FBA listing time together;

2. Use a combination of multiple delivery methods to reduce delivery risks. Every peak season will encounter various unexpected delivery delays, so sellers must combine multiple delivery methods in delivery. They can use air freight and commercial express (DHL, UPS, FedEx, etc.) to combine delivery. Even if one of the methods has problems, other methods can also alleviate the problem.

3. When the product is about to be out of stock, increase the price appropriately. When out of stock is inevitable, the seller should increase the product price in time to influence sales. At the same time, as the price increases, the sales profit margin increases, which is also an additional benefit.

In response to sudden negative reviews, sellers can solve the problem from three aspects:

1. Contact the customer to make changes. When communicating with the customer, pay attention to the tone of voice, do not threaten or induce, sincerely apologize to the customer, strive to gain the customer's understanding, and provide the customer with a solution in the email, refund or reissue.

2. Contact customer service to remove. Sellers can file a complaint with Amazon customer service. Although the platform customer service may not necessarily help resolve the issue, if the complaint is reasonable and the evidence is sufficient, there is a chance that the complaint will be removed.

3. Safely add reviews in an appropriate manner. If the seller has a safe and reliable channel, he can appropriately add reviews to his listing to dilute the negative impact of negative reviews.

If you receive a warning email from Amazon, it is recommended that sellers appeal as soon as possible to avoid unnecessary trouble.

If you are warned about your products on the Amazon platform, you must be careful, as your products may be penalized with traffic restrictions at any time. In addition to traffic restrictions, the operation of your store will also be affected, and may even lead to the closure of your store. Therefore, you must operate in compliance with regulations when opening a store on Amazon.

Recommended reading:

How to operate a new Amazon store? How to run it?

Will Amazon deliver early? How can I extend the delivery time?

How to do Amazon promotion plan? How to set it up?