How much does it cost to open a store on Amazon?

Many domestic merchants who engage in cross-border e-commerce choose Amazon as their first choice. So before entering, merchants must prepare the cost of opening an Amazon store and the documents and materials required. So how much does it cost to open an Amazon store?

1. Basic costs of opening a store

(1) Account registration fee: 0 yuan

First of all, there are two ways to register for opening a global store: the Merchant Manager channel and the self-registration channel. No matter which way you choose to register an account, it is free. At present, more people prefer to choose to register using the Merchant Manager channel.

(2) Monthly rental fees and sales commissions

Amazon Global Stores has two types of accounts: Professional and Individual. These two are the two major account types of Amazon. We can choose according to personal or company circumstances.

Their fee rates are also different:

Professional: Fee = Sales Commission + Monthly Rent

Individual: Fee = Sales Commission + Per-item Charge

In addition, Amazon has three major sites in Europe, North America, and Japan. Each site is different and the fees charged are also different.

Amazon North America Fees:

Amazon European Station Fees:

Amazon Japan site fees:

2. Basic operating expenses

(1) PPC/CPC on-site promotion costs

Within a certain range, the higher the bid, the greater the possibility of being ranked at the top, but there is a limit. Bidding is only a secondary factor and will never be the mainstream. Any search engine and platform will only display the products that are most prioritized and most beneficial to consumers. The so-called traffic purchased with money will always be ranked second.

You can view the predicted bid and cost per click for each keyword in the backend advertising promotion management. The CPC click price is a combination of the second place bid + the percentage of the difference between the first and second place + your performance.

(2) FBA Fees

If you want to do well on Amazon, it is very necessary to launch FBA.

Note: FBA fee = first-leg fee + FBA logistics distribution fee + monthly storage fee + inventory configuration service fee.

Logistics and delivery fees: This is the fee charged by Amazon when shipping via FBA. It is usually charged per piece. The fee per piece depends on the weight and size of the product. And this logistics and delivery fee will be adjusted at different times.

Monthly storage fee: Amazon products can be divided into standard size and super-standard size according to size; according to nature, they can be divided into medium products and non-medium products. If you use FBA warehouse service, you need to pay this FBA warehouse rental fee per cubic foot per month in proportion.

In general, you need to prepare at least 20,000 yuan to open a store on Amazon. If the merchant's delivery method is FBA, then at least 30,000 yuan should be prepared. If it is self-delivery, then 20,000 yuan should be prepared.