What to do if there are no orders for new products on Amazon? Method introduction

Generally, new products on Amazon will have sales within 3-5 days after they are put on the shelves. The new product period is generally about two months. Links with poor performance may end the new product period in one month. So what should I do if there are no orders for new products on Amazon?

1. Do a good job of market research and choose the right products

First of all, the new store is far behind some old stores in terms of ranking and reviews. If you choose to sell related products that are popular in the market, you will not be able to compete for some hot sales with your overall strength. So how to choose the right products? You need to do enough market research to see whether your products are warmly welcomed by the market, how big the capacity of market demand is, how many competitors there are in your category, whether the main picture after the product is launched is attractive, and whether your product is competitive compared with others. Choose these products that have market demand, competitiveness, and competitive prices, and then talk about marketing promotion.

2. Evaluation before listing, cumulative number of reviews

The first key after a new product is launched is the evaluation. Even under the current high-pressure policy of the Amazon platform, order placement is still an indispensable stage in business work. In the first month before the product is launched, at least 15 five-star likes should be accumulated, preferably including various types of evaluations, such as pictures and videos, long reviews and short reviews, with an average of one point. In the natural evaluation stage, we must ensure that it is a reliable resource. If you are not assured and are not very sensitive to the evaluation, you can moderately choose the initial evaluator plan and give it a try.

3. Do a good job in marketing promotion and be prepared for exposure

For new stores that are 1-3 months old, you should pay attention to new stores. If you don't pay much attention to new products after they are put on the shelves, you will naturally think that the probability of placing orders is low. If new products are just put on the shelves, the best products can only be waste. You must make a thorough promotion plan. Once they are put on the shelves, fix two points: exposure first, and then transformation.

4. The list created by this work must be carefully maintained

When creating a list in the early stage, the default mandatory index values ​​such as pictures, titles, keywords, etc. are optimized to a certain extent before being put on the shelves. I will not explain the basic optimization operations here. In the case of optimization and advertising methods, there is already very natural order information.

Finally, the main traffic source for new products is core keywords. Merchants can push core keywords to the homepage within 15 days by using core keywords. Then promote product keyword rankings through reasonable advertising.