What should I do if my Shopee store traffic suddenly drops? What should I do if there is no traffic when I put my store on the shelves?

Each e-commerce platform is testing the seller's comprehensive operational capabilities. Only those sellers with good comprehensive capabilities can get more traffic. When the store traffic suddenly drops, it is something the seller does not want to see. So, when the Shopee store traffic suddenly drops, what should the seller do?

1. Comprehensively check your own store. If the traffic suddenly drops, you first need to check whether the store has violated any regulations, such as complaints about false transactions, selling counterfeit goods, etc.

2. Analyze the market situation. The traffic decline may not only affect your store, but also the industry as a whole. At this time, we can check whether our industry ranking has changed. If the ranking drops, the traffic will naturally drop as well, and we need to analyze the reasons for the ranking drop.

3. Analyze competitors. If the industry ranking is fine, then analyze the situation of competitors.

What to do if there is no traffic on the shelf?

1. Product selection is a crucial part for e-commerce. When doing cross-border e-commerce, we must select products based on the local customs, buyer preferences, and even political and religious aspects of our site. If you are doing a Taiwan site, but the products you choose are indeed something that Americans like, do you think you can get traffic and orders?

First of all, we can learn about the hot-selling products of each site through the platform's official account. At the same time, each seller should try to understand the market conditions of each site, and there will be people sharing when joining the buyer group. On the other hand, the homepage of each Shopee site will have hot-selling data of each category. When sorting by sales, we must exclude advertising marketing first, so that we can price our products according to cost.

2. After we have selected some products, it is best not to rush to put them on the shelves. The best way is to search for more similar products on the platform and go to the product details page to see how others optimize their listings. In fact, the biggest difference between e-commerce and current physical stores is that e-commerce actually sells pictures and descriptions. Only when our listings are well done can we have traffic, and only with traffic can we have orders.

3. Pay attention to the good and bad reviews of hot-selling products, understand the needs based on the good reviews, and avoid these problems on your own products based on the bad reviews. This will allow the store to develop better.

There are many reasons for the sudden drop in store traffic. Traffic is the foundation of our e-commerce. Only with traffic can our products be seen by others, and only then can we have the opportunity to make transactions and operate better and better.