Can Amazon titles be exactly the same? What should I pay attention to in titles?

Friends who do e-commerce should not forget to pay attention to the title. A good title can increase traffic and clicks. Because the title determines the display rate of product information, can Amazon titles be exactly the same?

1. Can Amazon titles be exactly the same?

It is best not to have the same Amazon title. Of course, the title is written for buyers to see. Buyers should know what product we sell and what its main functions are after reading the title, so your title must be readable.

From the perspective of searchability, listing a large number of keywords in the title will increase exposure and traffic, but if buyers don’t like it, the result will be counterproductive and reduce the conversion rate of our products.

From the perspective of readability, our titles must ultimately be fascinating, catch the buyer's attention, arouse the buyer's desire to buy, and let the buyer know the characteristics of our product after reading the title, making it worthwhile for the buyer to continue browsing our product page.

2. What should I pay attention to in the title?

1. The first letter of each word must be capitalized, except for conjunctions, articles, and prepositions (such as conjunctions: and, or, for; articles: the, a, an, prepositions with less than 5 letters: in, on, over, with). In addition, all words cannot be capitalized or lowercase.

2. Any special characters or symbols cannot be used, especially Martian characters. Such as: @, #, $, &, * etc.

3. The title should be concise and to the point, but not too short or too long. It should be moderate (about 100 to 180 characters).

Of course, many brands already have well-known listing titles that are so short that you can’t believe it, but you can’t imitate them (no one knows your brand).

4. It cannot contain any promotional information unrelated to the product, or words that lure buyers to buy. For example: free shipping, best sale, great promotion.new arrival, 2017 fashion (these words seem to be the most popular words used by AliExpress)

5. Don’t put any other brands. It’s useless and will also plant a time bomb for you, and you will receive infringement warnings at any time. For example: oscillating saw blade dewalt, you think it’s a long-tail keyword, but dewalt is a brand word.

If you want to write a good title for Amazon, you need to remove the unnecessary words in the title and make it simple and concise. Secondly, the title should not contain multiple product keywords, do not abuse modifiers, do not include special symbols, etc.