With the launch of mutual selection advertising, is there a “way out” for public accounts to monetize?

Have you ever learned about the operation of public accounts? Starting from the operation of public accounts, this article introduces in detail the changes in the current operation rules and the corresponding precautions. It is recommended for students who want to learn about the operation of public accounts.

It is becoming increasingly difficult to run a public account.

The current traffic volume is decreasing, making it even more difficult to get advertising.

For most bloggers of public accounts, advertising is their main means of monetization, whether it is hard advertising or soft content.

Some time ago, after much anticipation, the official account finally launched the advertising mutual selection platform.

Bloggers can proactively provide quotations, and businesses can publish their own advertising information through the mutual selection platform.

This is actually a good thing, which is beneficial to bloggers, merchants, brands, and platforms. They all think that the day of making money through public accounts has finally come.

1. I accepted the mutual selection advertisement and was blocked

But just this morning, a blogger posted an angry blog post.

He angrily denounced the public account’s mutual selection platform for its lax and arbitrary punishment.

The reason is that the blogger accepted an advertisement through WeChat’s advertising selection platform, and the content of the advertisement was also reviewed by WeChat.

I thought I no longer had to worry about user complaints and could finally wait for the money to arrive, but the next day its official account was blocked.

Things like group messaging, automatic replies, and traffic revenue are all restricted.

Anyone who encounters this situation will be angry. Wasn’t it agreed that the advertisement was officially reviewed? How could it violate the rules?

So this incident also serves as a reminder to all public account bloggers.

The mutual selection platform has just been launched, and many standards and processes are not yet perfected, so you must be careful when accepting advertisements on it.

2. Automatic identification of advertising content

I don’t know if you have noticed this, in order to further standardize the content information of official accounts.

The official account has an automatic identification system for advertising content. Once the system scans an article and deems it to contain advertising content risks, it will print a text reminder at the bottom of the article: The above content contains advertisements.

At present, this advertising content identification algorithm is not very accurate. Some articles clearly do not contain advertisements, but may touch on some keywords and are labeled indiscriminately.

This is similar to the content folding in our WeChat Moments. Some content is obviously normal, but it is still folded.

Therefore, in the future, the standards for publishing content will be more stringent for public account bloggers, and conversion rates will also be affected.

Maybe in the future, a self-selected advertising tag will be added, allowing bloggers to add it when posting.

3. Pay attention to the content and frequency of advertisements

Many readers often criticize bloggers for making a living and taking advantage of others, and sometimes even report and complain mercilessly.

However, as a public account blogger, especially a full-time blogger, in order to survive and monetize, you must accept advertisements and sell goods.

Here is a reminder to all my colleagues:

First, you must strictly review the content of the advertisements you publish . At least, you must not accept advertisements related to finance, loans, medical beauty, and leeks project franchises. This is the bottom line.

At least from the content you posted, whether it is text, QR code, picture, etc., there is no fraudulent or other unqualified information.

Second, pay attention to the frequency of your own advertising . Although the village chief updates every day, I only post 1-2 advertisements a month.

Those hard advertisements and soft articles that have two or three advertisements a week still have a strong risk of losing fans.

Thirdly, publish your own content with a clearer positioning . For example, if you want to sell products, just open a channel, even if it is the second fixed one, or put it at the end of the article, to ensure the quality of your products and services. This will be better.

4. Be responsible for the content you publish

Whether you are publishing marketing advertisements, project introductions or other article content, I hope you will be cautious.

The official account has been checking and inspecting the content. The key content to be checked is not this week or this month, but all the content that has been published by the account in history.

Recently, many friends have reported that the soft articles or other non-compliant content they posted in the past were screened by the system and their accounts were banned.

This is what it means to learn a lesson at your own expense.

5. Helping bloggers monetize is the top priority

After talking about bloggers, let’s talk about the platform.

At present, public accounts seem to provide bloggers with many monetization opportunities: traffic owners, mutual selection, rewards, paid articles, and good product alliances.

But for bloggers, a more direct way to monetize is through advertising.

Compared with ByteDance’s Toutiao, Douyin, etc., there is still a big gap in public accounts in increasing bloggers’ income.

Taking the village chief himself as an example, although he updates his articles daily, the direct income from writing for the official account does not exceed 5 yuan a day. However, the same content may get 10 or 20 times the direct return on Toutiao.

Compared with those high-quality content creators who make money by making Tik Tok, the income is even greater.

Therefore, if public accounts and video accounts want to retain more content creators, they must help bloggers find ways to monetize. Otherwise, the loss of good content and good bloggers will be difficult to solve.

It seems that there is still only one public account that dominates the market for in-depth graphic and text content, but if creators cannot make money, they will be replaced by other platforms in the future. This is an inevitable result.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"