How does Amazon rank? How to check the ranking?

Amazon is a world-renowned platform with many sellers opening stores and a wide variety of products. If merchants want to gain traffic, they need to rank well. Only with a good ranking can people enter the store. So, how to rank on the Amazon platform?

1. How to rank up?

1. Optimize Amazon product titles

First, sellers need to optimize product titles and ensure that all relevant information is included in the title. According to Amazon, product titles should preferably include: brand; product name; material; size and quantity; color.

*Note: Amazon product titles are limited to 100 characters in search. This does not mean you can stuff keywords. Your product titles still need to be optimized for buyers and remain attractive to them.

Since Amazon is also a search engine, it is very important to optimize keywords. Sellers should never stuff keywords in the title because this will not attract potential buyers. Optimizing the title should not only describe the product clearly, but also insert keywords naturally.

On the other hand, short titles may result in low click-through rates. Therefore, sellers can include brand names in the title or even the entire product page, because some users will search for specific brands directly on Amazon. Sellers should make sure to use 2-3 keywords that not only have high search volume but also explain the product.

In addition to improving Amazon rankings, the right product title will also affect the product's conversion rate and click-through rate. Therefore, make sure the first 5-6 words of the title are clear, concise, and easy for readers to read, which can encourage buyers to click on the title and also optimize Amazon rankings.

2. Amazon Product Keyword Research

To choose the best keywords for the products you sell, the best practice is to look at the best-selling products in your category, analyze your competitors and extract keywords. Select the top 4 or 5 products and the ones with the highest reviews, browse the product listings and search for the most relevant keywords that match your products. Sellers can save time in this process with the help of keyword research tools. Sellers can do this:

Create a keyword list and measure the keyword traffic potential. Sellers can analyze the popularity of these keywords to help you measure the potential market size. At the same time, the keywords in the list can be used in product descriptions later;

Write effective content around keywords. By incorporating keywords, you can instantly connect with potential customers and meet their needs;

By evaluating the keywords your buyers use, you can understand their needs and work to meet them.

3. Optimize Amazon product prices

Whenever you set a price for your product, always check your competitors. If the price gap is too big, you are unlikely to win. Sellers can try to beat their competitors or price-match them. You can also try to lower your price to the lowest level to weed out some of the smaller sellers.

Product price is indeed one of the key factors that influence consumers’ product purchasing decisions. When it comes to the same or similar products offered by your competitors in the market, sellers should not price their products too high as this will significantly reduce your sales.

2. How to view the rankings?

1. Log in to Amazon’s US official website first, select any product you are interested in, select the product, and go to the product page.

2. Then scroll down to find the "Product Details" page of the product, and you can see the "Amazon Best Sellers Rank" column.

3. This column can view Amazon's best-selling rankings.

In fact, there are many factors that affect the ranking of some Amazon products, such as keywords, product prices, etc. It is not enough to do well in one aspect. We must work hard to do well in all factors that may affect the product, so that the product ranking can be improved.