How long will Amazon support new product traffic? What’s going on?

For Amazon merchants, there is actually a new product support period. Amazon merchants can make good use of this stage. Generally speaking, how long does Amazon support new product traffic? In order to solve everyone's problems, the following is an introduction for everyone.

How long will Amazon support new product traffic?

I personally think that the new product period is one month after the new product is put on the shelves. As for whether the new product period really exists, there is no way to verify it, and we can only give a rough estimate. Please be more serious about it, and we can be more serious about our execution.

During the new product launch period, we will give strong support to advertising weight, conversion rate weight, and association weight. At the same time, we will also be more lenient with comment rate. Therefore, this month's combination of measures is very important.

After choosing a product, research the keywords first. Layout the keywords of the listing in the early stage, which is very beneficial for the ranking optimization of the listing in the later stage.

If sellers who open stores on Amazon want to create a product, traffic is definitely the foundation of the foundation. Although the Amazon system only provides us with probabilities, we might as well do this, that is, use real data to guide the probability in a good direction.

What's going on?

1. If there is a new product traffic support period, then why do many sellers see data showing that their products have been on the shelves for a month, but there is no visitor? If there is no visitor, what exactly does the so-called new product traffic support period support?

2. If there is no support period for new product traffic, then why do we always feel in our actual operations that a new product that has just been launched seems to be easier to create than an old product that has been dormant for a long time? For new products, once they are launched, whether through advertising or natural traffic, orders always come in quickly, while the creation of old products always seems to be slow.

Combined with operational experience, it is not difficult for us to find out that the new product traffic support period is a pseudo-concept. It is not an absolute traffic provided for each new product, but only provides a probability for the new product to be put on the shelves. In order for this probability to work, your Listing must perform well enough. In other words, you need to import traffic to the Listing. At the same time, you need to make your conversion rate higher than that of your peers, and make your order growth rate and ranking increase rate higher than that of your peers. Based on this premise, the Amazon system (A9 algorithm) will be able to increase the weight of your Listing, thereby promoting the rapid rise of this Listing as a whole.

There is a new product support period on the Amazon platform, and there are certain support policies for new products that have just been launched. This is a very good thing for merchants, but this stage is very short, so merchants need to make good use of it.

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